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- Aufgaben: Lead licensing strategies for iconic brands like Hello Kitty and Mr. Men in Germany.
- Arbeitgeber: Join Sanrio, a global leader in character licensing with over 400 beloved characters.
- Mitarbeitervorteile: Enjoy hybrid work, flexible hours, and a fun team environment with bonus opportunities.
- Warum dieser Job: Be part of a creative culture that values diversity and innovation in a dynamic industry.
- Gewünschte Qualifikationen: 5-8 years in licensing, strong communication skills, and fluency in German and English required.
- Andere Informationen: Work with a friendly team and participate in exciting team events!
About us
\“One World, Connecting Smiles.\“
Best known for global icon Hello Kitty Sanrio has created and licensed well over 400 characters throughout the past 65 years. It is indeed not only home to superstar Hello Kitty, but a global brand concentrating on marketing classic characters like My Melody, Kerokerokeroppi, Bad Badtz-Maru, Little Twin Stars, Cinnamoroll, Pompompurin, Gudetama and Aggretsuko as well as the British icons Mr. Men Little Miss. Sanrio today joins forces with the most respected companies in fashion, streetwear, cosmetics, hi-tech and toys. Its business extends into the entertainment industry and includes the operation of several theme parks. Sanrio boasts an extensive product lineup, which is available in over 130 countries around the world.
Our Sanrio GmbH business coordinates the development of licensing throughout Europe, Russia, Middle East, Africa, India and Oceania and worldwide for Mr. Men Little Miss. Sanrio GmbH and Mr. Men Little Miss are subsidiaries of Sanrio Co. Ltd. in Tokyo.
Tasks
Establish a short- and long-term strategy for Germany/your territories adapting the Global strategy to our international consumer needs in accordance with the Licensing Director and COO
Execute Sanrio’s global and local strategies turning them into concrete business opportunities for Germany/and assigned territories by, for example,
identifying and quantifying the largest opportunities and
prioritising key markets
continuously benchmarking progress against plan
Manage the portfolio across Sanrio and Hello Kitty & Friends’ franchises in the relevant region building sustainable growth
Grow the Consumer Product business in line with Regional and Global strategies and guidelines while leveraging a strong knowledge of the local markets
Manage the agents allocated to Germany/the assigned countries or region maintaining and creating long term alliances
Provide forecasts and support Finance in collating Royalty reports
Work closely with the Marketing team providing all information for Marketing & Retail projects and strategy
Also work closely with the Approval team in managing requests and providing necessary information
Profile
Five to eight years of experience working in Licensing corporations
Proven relationships network across categories and different businesses within the licensing industry
Team player with strong interpersonal communication and negotiation skills
Excellent command of the German and English language (written and spoken)
Financials driven attitude and budget management skills
Able to work independently and result oriented
Good working knowledge of relevant Microsoft applications
We offer
Work for a successful, fun and world-renowned brand!
Be part of an experienced and friendly team
Work in an energising and international business environment
Simple reporting lines
Hybrid working arrangements and
Flexible working hours
Company pension scheme (betriebliche Altersvorsorge)
Discretionary bonus payments
Participate in team events
We value diversity at Sanrio. Your talents, attitude, skillset and experience are our focus no matter your age, national origin, ethnicity, religion, gender, sexual orientation, marital or disability status.
Contact
If you have matching experiences and are interested in this exciting role and opportunity to work for a world-renowned brand and would like to find out more about this position, please contact us via Xing or by emailing your CV and motivation letter to:
careers@sanriolicense.comWe look forward to hearing from you.
Licensing Manager (m/f/d) Arbeitgeber: Sanrio GmbH
Kontaktperson:
Sanrio GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Licensing Manager (m/f/d)
✨Tip Number 1
Familiarize yourself with Sanrio's extensive portfolio and its key characters. Understanding the brand's history and its market presence will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network within the licensing industry by attending relevant events or joining online forums. Building relationships with professionals in the field can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Demonstrate your knowledge of local market trends and consumer behavior in Germany and other assigned territories. Being able to discuss specific opportunities and challenges will show your strategic thinking.
✨Tip Number 4
Prepare to discuss your experience in managing licensing portfolios and your approach to building long-term partnerships. Highlighting your past successes will showcase your capability to grow Sanrio's Consumer Product business.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Licensing Manager (m/f/d)
Tipps für deine Bewerbung 🫡
Understand the Brand: Familiarize yourself with Sanrio and its iconic characters, especially Hello Kitty. This knowledge will help you tailor your application to reflect your understanding of their brand values and market presence.
Highlight Relevant Experience: Emphasize your 5-8 years of experience in licensing corporations. Provide specific examples of how you've successfully managed licensing strategies or built relationships within the industry.
Craft a Strong Motivation Letter: In your motivation letter, clearly articulate why you want to work for Sanrio and how your skills align with the role of Licensing Manager. Mention your financial acumen and ability to work independently.
Proofread Your Application: Before submitting, ensure that your CV and motivation letter are free from errors. A polished application reflects your attention to detail and professionalism, which are crucial for this role.
Wie du dich auf ein Vorstellungsgespräch bei Sanrio GmbH vorbereitest
✨Know the Brand Inside Out
Before your interview, make sure you have a deep understanding of Sanrio's history, its characters, and its global presence. Familiarize yourself with the licensing strategies they employ and how they adapt to different markets.
✨Showcase Your Network
Highlight your existing relationships within the licensing industry. Be prepared to discuss how these connections can benefit Sanrio and help grow their consumer product business in your assigned territories.
✨Demonstrate Financial Acumen
Since the role requires a financial-driven attitude, be ready to discuss your experience with budget management and forecasting. Provide examples of how you've successfully managed financials in previous roles.
✨Emphasize Team Collaboration
Sanrio values teamwork, so share examples of how you've effectively collaborated with marketing teams or other departments. Discuss how you can contribute to a friendly and energizing work environment.
