Regional Sales Manager – HEX & RM (D-A-CH) in Berlin

Responsible for building and managing SANY excavator and road machinery channels in the D-A-CH region (Germany, Austria, Switzerland), developing key accounts, leading the sales team, and promoting the SANY brand.

Key Responsibilities

Develop annual/quarterly sales plans, budgets, and gross profit targets for the D-A-CH region; break down targets to direct sales/dealers/used machines; responsible for achieving all indicators including orders, sales volume, receivables, and profit margins.

Establish, evaluate, empower, and assess the local dealer network; formulate rebates, pricing, and inventory strategies. (Most Core)

Connect with large construction companies, municipal authorities, leasing companies, contractors, and participate in bidding and tenders.

Understand D-A-CH infrastructure policies, real estate, energy, and transportation projects; monitor Kubota, Takeuchi, Caterpillar, Komatsu, Liebherr, Bobcat, XCMG, including their pricing, promotions, and channels.

Provide suggestions for models, configurations, accessories, and localized services based on local market needs; participate in pricing and promotion decisions.

Lead regional sales managers and aftermarket/technical support teams; responsible for recruitment, training, KPI assessment, and motivation; internal communication in German and English.

Requirements

Background in construction machinery; experience with European, American, or Japanese brands preferred.

5+ years of excavator/construction machinery sales experience (D-A-CH market preferred).

3+ years of experience as a sales supervisor/regional manager (managing teams and dealers).

Must understand excavator models (small/medium/large).

Familiar with D-A-CH channel structure, leasing models, and used equipment.

Native German speaker with fluent business English.