Head of Marketing (m/f/d) Motorcycle
Head of Marketing (m/f/d) Motorcycle

Head of Marketing (m/f/d) Motorcycle

Magdeburg Vollzeit 54000 - 84000 € / Jahr (geschätzt) Kein Home Office möglich
Schuberth GmbH

Auf einen Blick

  • Aufgaben: Lead a dynamic marketing team to create impactful global strategies for our motorcycle brand.
  • Arbeitgeber: Join a forward-thinking company passionate about motorcycles and sustainable growth.
  • Mitarbeitervorteile: Enjoy 30 vacation days, flexible hours, gym contributions, and employee discounts.
  • Warum dieser Job: Shape the future of our brand in a collaborative, international environment with creative freedom.
  • Gewünschte Qualifikationen: Bring senior marketing experience, a data-driven mindset, and a passion for motorcycles.
  • Andere Informationen: Fluency in English is required; German is a plus.

Das voraussichtliche Gehalt liegt zwischen 54000 - 84000 € pro Jahr.

JOIN OUR TEAM AS

Head of Marketing (m/f/d) Motorcycle

In this key position, you will develop and implement a global marketing strategy that strengthens our brand, reaches new target audiences, and drives sustainable growth. You will lead a motivated team, collaborate closely with international partners, and leverage data-driven approaches to maximize results.

Bring your leadership experience, creativity, and strategic mindset into a dynamic, international environment – and help shape the future of our brand with us!

Would you like to be part of our team? Take a look at what awaits you.

WHAT WE OFFER YOU

  • 30 days of vacation
  • Business Bike
  • Edenred
  • Flextime arrangement and time tracking
  • Company pension scheme including employer contributions
  • Company savings plan
  • Employee discounts for company products, e.g., motorcycle helmets
  • Free rental service for motorcycle helmets
  • Employee promotions via ticket printer
  • Free parking
  • Contribution to gym membership
  • Cafeteria, vending machines, water dispensers, and weekly fresh fruit
  • High occupational safety standards and air-conditioned workplaces

THIS AWAITS YOU

YOUR TASKS

  • Manage, mentor, and inspire the marketing team fostering a collaborative environment while ensuring high performance and personal development
  • Define and execute the strategic marketing plan for key markets of the Motorcycle division
  • Work with the regional sales team and distributors to build and execute high-impact digital campaigns, events, and creative initiatives tailored to local markets. Ensure strong alignment with our global standards and local optimization
  • Oversee and align marketing efforts across direct and indirect markets ensuring a global marketing vision while balancing in-market execution
  • Track, analyze, and optimize performance across all marketing programs, making real-time adjustments to maximize impact and ROI
  • Build deep relationships with sales and product leadership teams , ensuring that marketing efforts are fully integrated into broader business objectives
  • Lead the full-funnel media investment and optimization to drive brand visibility, engagement, and conversion
  • Ensure the brand’s message is communicated consistently across all channels, driving awareness and creating long-term customer loyalty as well as new customer acquisition
  • Ensure content strategy and the development of digital creative assets (photo, video, copywriting) provides cohesive brand messaging across all platforms

WHAT YOU BRING WITH YOU

  • Several years of experience in a senior marketing role in the Motorcycle, sporting goods, sportswear or active lifestyle industries, with a track record of successful brand management and growth
  • Experience in event marketing, sports marketing, and or luxury/premium marketing is a plus
  • Experience in managing budgets and projects
  • Solid digital marketing experience with a strong understanding of omnichannel marketing (e-commerce, retail, wholesale), market trends, consumer behavior, and competitive dynamics
  • Demonstrated ability to develop and execute strategic plans, analyze data, derive insights, and make informed decisions to drive business results
  • Data-driven mindset, with a proven ability to track, measure, and optimize marketing performance
  • Hungry, humble, and smart: a strong desire to grow, a collaborative spirit, and a strategic, data-driven mindset
  • Leadership and team-building skills, with the ability to inspire and motivate
  • Fluent in English, German knowledge will be considered a plus
  • Ability to balance both strategy and hands-on execution in a fast-paced environment
  • Passionate about motorcycles

*Given the international nature of this position, we will only consider applications submitted in English.

DO YOU HAVE ANY QUESTIONS?

In case of any inquiries, please feel free to contact us:
Human Resources, Phone: +49 391 8106 300

#J-18808-Ljbffr

Head of Marketing (m/f/d) Motorcycle Arbeitgeber: Schuberth GmbH

Join a dynamic and innovative team as the Head of Marketing (m/f/d) Motorcycle, where your leadership and creativity will thrive in an international environment. We offer an attractive benefits package including 30 days of vacation, flexible working arrangements, and opportunities for personal development, all while fostering a collaborative work culture that values your contributions. With a focus on employee growth and well-being, our company is committed to shaping the future of our brand together with passionate individuals like you.
Schuberth GmbH

Kontaktperson:

Schuberth GmbH HR Team

StudySmarter Bewerbungstipps 🤫

So bekommst du den Job: Head of Marketing (m/f/d) Motorcycle

✨Tip Number 1

Make sure to showcase your leadership experience in marketing, especially in the motorcycle or related industries. Highlight specific examples where you've successfully managed a team and driven results.

✨Tip Number 2

Familiarize yourself with the latest trends in digital marketing and omnichannel strategies. Being able to discuss how you can leverage these trends to enhance brand visibility will set you apart.

✨Tip Number 3

Prepare to discuss your experience with data-driven marketing. Be ready to share how you've tracked and optimized marketing performance in previous roles, as this is crucial for the position.

✨Tip Number 4

Since the role involves collaboration with international partners, emphasize any experience you have working in diverse teams or markets. This will demonstrate your ability to adapt and thrive in a global environment.

Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Head of Marketing (m/f/d) Motorcycle

Strategic Marketing Planning
Team Leadership and Mentoring
Digital Marketing Expertise
Event Marketing
Budget Management
Data Analysis and Insights
Omnichannel Marketing Knowledge
Brand Management
Performance Tracking and Optimization
Creative Content Development
Relationship Building with Sales Teams
Project Management
Consumer Behavior Understanding
Strong Communication Skills
Fluency in English

Tipps für deine Bewerbung 🫡

Tailor Your CV: Make sure your CV highlights your relevant experience in senior marketing roles, especially within the motorcycle or active lifestyle industries. Emphasize your achievements in brand management and growth.

Craft a Compelling Cover Letter: Write a cover letter that showcases your leadership experience and strategic mindset. Explain how your background aligns with the responsibilities of the Head of Marketing position and express your passion for motorcycles.

Showcase Data-Driven Success: In your application, provide specific examples of how you've used data to drive marketing performance. Highlight any successful campaigns you've led and the measurable results they achieved.

Highlight Team Leadership Skills: Discuss your experience in managing and mentoring teams. Provide examples of how you've fostered a collaborative environment and inspired high performance among team members.

Wie du dich auf ein Vorstellungsgespräch bei Schuberth GmbH vorbereitest

✨Showcase Your Leadership Skills

As a Head of Marketing, you'll be expected to lead and inspire a team. Prepare examples from your past experiences where you successfully managed a team, fostered collaboration, and drove high performance.

✨Demonstrate Your Strategic Mindset

Be ready to discuss how you've developed and executed strategic marketing plans in previous roles. Highlight your ability to analyze data, derive insights, and make informed decisions that led to successful outcomes.

✨Highlight Your Digital Marketing Expertise

Since the role requires solid digital marketing experience, come prepared to talk about your familiarity with omnichannel marketing strategies. Share specific campaigns you've worked on and the results achieved.

✨Express Your Passion for Motorcycles

This position is all about motorcycles, so let your passion shine through during the interview. Share your personal experiences with motorcycles and how they influence your marketing approach.

Head of Marketing (m/f/d) Motorcycle
Schuberth GmbH
Schuberth GmbH
  • Head of Marketing (m/f/d) Motorcycle

    Magdeburg
    Vollzeit
    54000 - 84000 € / Jahr (geschätzt)

    Bewerbungsfrist: 2027-02-02

  • Schuberth GmbH

    Schuberth GmbH

    100 - 250
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