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- Aufgaben: Manage and optimize international performance marketing campaigns in Google/Bing with large budgets.
- Arbeitgeber: Join AutoScout24 Group, a leader in market innovation and transformation.
- Mitarbeitervorteile: Enjoy a culture of growth with tools, training, and support tailored to your needs.
- Warum dieser Job: Be part of a dynamic team where your ideas can drive change and impact the automotive industry.
- Gewünschte Qualifikationen: Bachelor's degree and 3+ years as a Paid Search Manager with strong analytical skills required.
- Andere Informationen: Fluency in English is essential; additional languages are a plus.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
A career driven by you.
Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the market; we’re creating it. We’re constantly innovating, evolving and transforming things for our customers. We’re driven, ambitious and determined to do our best work, together. For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves, join our international community.
What you’ll do:
As a Performance Marketing Manager – SEA , you are eager to bring AutoScout24 SEA activities to the next level. You will operatively manage & optimize international performance marketing campaigns in Google/Bing with large budgets. This position is key within the team to consolidate execution excellence but also to play an integral role in planning the SEA strategic vision. You will be able to work independently yet cross-functionally with other Performance Marketing Managers and with other company functions:
- Play an integral role in planning strategic vision for the SEA team.
- Define, implement and evaluate A/B tests for advertising material, landing pages and any other advertising variants.
- Independently analyse the performance of web and app campaigns in order to identify new opportunities to increase efficiency and growth.
- Use your technical expertise to automate campaign/ad creation and optimization.
- Internal stakeholder management (e.g. Online Marketing Team or Product).
What you’ll bring:
- You have a degree (Bachelor or Master) or comparable education.
- +3 years of relevant work experience as a Paid Search Manager (SEA).
- Experience working hands-on with popular PPC ad platforms (Google Ads/Microsoft Advertising), with proficiency in keyword planning, account and event setups, bid strategies, automation and notifications in the account and all other facets of successfully managing complex paid search accounts (over 10 markets).
- Experience with paid search analytics and research tools (Google Analytics, GTM, Google scripts, Ubersuggest, Similarweb, etc).
- Experience managing large budgets and forecasting scenarios.
- Strong analytical skills and results oriented mindset.
- Great communication and stakeholder management skills.
- Fluent English.
These Skills are a Plus:
- Programming skills (JavaScript or SQL) – You feel comfortable with scripts and automation.
- Working with other paid search platforms- Apple Search Ads, Display…
- Automotive industry experience / affinity.
- B2C and Lead generation experience.
- German and/or any other language is a plus (written and spoken).
A culture of growth
With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.
For a career where you can drive our business and shape your future, apply now.
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Performance Marketing Manager- Paid Search (SEA) Arbeitgeber: Scout24 Holding GmbH
Kontaktperson:
Scout24 Holding GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Performance Marketing Manager- Paid Search (SEA)
✨Tip Number 1
Familiarize yourself with the latest trends in performance marketing, especially in SEA. This will not only help you understand the current landscape but also allow you to bring fresh ideas to the table during interviews.
✨Tip Number 2
Network with professionals in the automotive and performance marketing sectors. Engaging with industry peers can provide insights into best practices and may even lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've managed large budgets and optimized campaigns in your previous roles. Being able to articulate your successes will demonstrate your capability and confidence.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss tools like Google Analytics and how you've used them to drive results. Highlighting your technical expertise will set you apart from other candidates.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Performance Marketing Manager- Paid Search (SEA)
Tipps für deine Bewerbung 🫡
Tailor Your CV: Make sure your CV highlights your experience with PPC ad platforms, particularly Google Ads and Microsoft Advertising. Emphasize your analytical skills and any relevant projects that showcase your ability to manage large budgets and optimize campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your background aligns with AutoScout24's mission. Mention specific achievements in previous roles that demonstrate your ability to drive results and innovate in SEA.
Showcase Technical Skills: If you have programming skills or experience with automation tools, be sure to include this in your application. Highlight any relevant projects where you've used JavaScript or SQL to enhance campaign performance.
Prepare for the Interview: Anticipate questions about your experience with A/B testing and performance analysis. Be ready to discuss specific examples of how you've improved campaign efficiency and growth in past roles.
Wie du dich auf ein Vorstellungsgespräch bei Scout24 Holding GmbH vorbereitest
✨Showcase Your Analytical Skills
As a Performance Marketing Manager, you'll need strong analytical skills. Be prepared to discuss specific examples of how you've used data to optimize campaigns and drive results in your previous roles.
✨Demonstrate Your Technical Expertise
Highlight your experience with PPC ad platforms like Google Ads and Microsoft Advertising. Discuss any automation techniques you've implemented and how they improved campaign efficiency.
✨Prepare for Scenario-Based Questions
Expect questions that assess your ability to manage large budgets and forecast scenarios. Think of past experiences where you successfully navigated budget constraints or made strategic decisions based on performance data.
✨Communicate Effectively
Strong communication skills are essential for stakeholder management. Practice articulating your ideas clearly and concisely, and be ready to explain complex concepts in a way that's easy to understand.
