(Senior) Data Analyst (m/f/d)

A career driven by you . Join AutoScout24 Group and experience life in the fast lane . We’re not just leading the market ; we’re creating it. We’re constantly innovating , evolving and transforming things for our customers . We’re driven , ambitious and determined to do our best work , together . For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves , join our global community .

AutoScout24 is on a mission to revolutionize how marketing decisions are driven through data and analytics. We are seeking an experienced and motivated Senior Data Analyst – (m/f/d).

What you will do:

• Act as the subject matter expert and KPI owner for demand-side performance in our online car classifieds business—translating business questions into analytical solutions.
• Drive strategic alignment and understanding of key performance indicators across teams, ensuring consistency in measurement, interpretation, and decision-making.
• Deliver compelling data storytelling through dashboards, reports, and deep-dive analyses that clearly communicate performance trends and strategic insights.
• Engage regularly with senior leadership, including C-level executives and investors, presenting findings and recommendations to influence business decisions at the highest level.
• Conduct deep dives and driver analyses to understand performance trends, uncover growth levers, and advise stakeholders on critical business decisions.
• Own and maintain the end-to-end data pipelines and models related to demand-side KPIs, ensuring their reliability and quality.
• Collaborate closely with cross-functional teams including Marketing, Product, Finance, and Strategy to inform roadmap priorities and campaign direction.
• Develop and automate dashboards and reports (e.g., in Amazon Quicksight or Tableau) that provide actionable insights and empower self-service analytics.
• Partner with analysts, data engineers, and tracking experts to ensure accurate and consistent tracking via data models, campaign structures, and UTMs.

What you will bring:

• Strong business acumen with a deep understanding of online marketplaces—especially the demand side—and user behavior dynamics.
• Proven ability to distill complex data into clear, actionable insights for both technical and non-technical audiences, including senior stakeholders.
• Experience in marketing, growth, or performance analytics—preferably within a B2C or marketplace environment.
• Demonstrated experience in KPI ownership, including ensuring data accuracy, adapting metrics to evolving needs, and acting as the go-to expert for performance reporting.
• Hands-on expertise in SQL and modern data stack technologies (e.g., dbt, Airflow, BigQuery/Redshift/Snowflake).
• Strong experience with BI tools such as Amazon Quicksight, Tableau, or similar—along with a sharp eye for data storytelling and visualization.
• Ability to work independently, manage competing priorities, and lead cross-functional analytics initiatives.
• Fluency in English.

A culture of growth

With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.

For a career where you can drive our business and shape your future, apply now.

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