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- Aufgaben: Lead marketing strategies and campaigns to boost brand awareness across various channels.
- Arbeitgeber: Join AutoScout24, a dynamic company focused on innovative marketing solutions.
- Mitarbeitervorteile: Enjoy a hybrid work model, flexible hours, and 30 days of paid vacation.
- Warum dieser Job: Be part of a creative team that values strategic thinking and data-driven decisions.
- Gewünschte Qualifikationen: 3-6+ years in marketing with expertise in paid media and campaign management required.
- Andere Informationen: Fluency in English is essential; German proficiency is a plus.
Das voraussichtliche Gehalt liegt zwischen 43200 - 84000 € pro Jahr.
As the (Senior) Marketing Manager in our Brand Marketing Team , you will take ownership of marketing strategies and execution, with a strong focus on top-of-funnel paid media channels (offline and online) while ensuring seamless integration across all brand marketing initiatives. This role requires strategic thinking, data affinity, and the ability to lead impactful campaigns that drive brand awareness and recognition.
Key Responsibilities
- Strategic Marketing Planning: Develop and manage comprehensive marketing strategies that align with business objectives and sustainably enhance the visibility and recognition of our brand.
- Channel Strategy: Take ownership of channel selection and strategy , deciding which marketing channels—offline or online—are best suited to achieve brand awareness and reach objectives.
- Paid Media Strategy: Lead initiatives across paid media channels, including C-TV (Amazon Prime, DisneyPlus etc.), OOH, Radio, Online Ads (Native Ads, Direct bookings, etc.) and Barter deals .
- Budget Management: Oversee and optimize the marketing budget to achieve maximum impact across all initiatives.
- Performance Analysis: Monitor and report on campaign performance, leveraging data to refine strategies and ensure efficiency.
Your Profile
- Experience: Min. 3-6+ years of experience in marketing, including a strong focus on paid media, branding and campaign management.
- Expertise: Proven knowledge of C-TV and Online Ad formats (native, direct booking, etc.), OOH, Radio.
- Strategic Thinking: Ability to develop and execute marketing strategies that drive brand awareness and long-term growth.
- Analytical Skills: Proficiency in interpreting data to optimize campaigns and measure success.
- Languages: Fluent in English (required); proficiency in (German/local language) is a plus.
AutoScout24 offers benefits that enable our employees to work as independently and effectively as possible. We provide a hybrid work model, flexible working hours, and 30 days of paid vacation, among other benefits. Our goal is to create a stimulating work environment where you can reach your full potential.
If this description appeals to you but you have doubts about whether your skills meet our requirements: We value personality, ambition, and an open-minded perspective. Don\’t hesitate to get in touch with us and showcase your personal strengths.
At AutoScout24, we welcome diverse lifestyles and cultural backgrounds. We see diversity as a strength. We know that mixed teams work more successfully. Our organization consists of more than 50 different nationalities – all working together respectfully and as equals.
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(Senior) Marketing Manager (f/m/d) Arbeitgeber: Scout24 Holding GmbH
Kontaktperson:
Scout24 Holding GmbH HR Team
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: (Senior) Marketing Manager (f/m/d)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Senior Marketing Manager position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to emphasize your experience in marketing, particularly in paid media and campaign management. Use specific examples that demonstrate your strategic thinking and analytical skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand marketing and your ability to lead impactful campaigns. Mention your familiarity with various media channels and how you can contribute to the company's goals.
Highlight Relevant Experience: In your application, focus on your past roles that involved budget management, performance analysis, and strategic planning. Provide metrics or results from previous campaigns to illustrate your success.
Wie du dich auf ein Vorstellungsgespräch bei Scout24 Holding GmbH vorbereitest
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to developing and executing marketing strategies. Share specific examples of how you've aligned marketing initiatives with business objectives in the past.
✨Demonstrate Data Affinity
Highlight your experience with performance analysis and data interpretation. Be ready to explain how you've used data to optimize campaigns and measure success, particularly in paid media.
✨Familiarize Yourself with Paid Media Channels
Since the role focuses on various paid media channels, ensure you can speak confidently about your experience with C-TV, OOH, Radio, and Online Ads. Prepare to discuss successful campaigns you've led in these areas.
✨Prepare Questions About Budget Management
Budget management is a key responsibility in this role. Prepare insightful questions about how the company approaches budget allocation and optimization for marketing initiatives.
