Senior Product Marketing & Exhibitions Specialist

pSécheron Hasler Group is a global leader in railway and industrial electrification systems, offering cutting-edge solutions to enhance transportation and decarbonize industrial processes. With a rich heritage of over a century and a commitment to innovation, Sécheron Hasler Group is growing worldwide. /p pFor the Electrical Safety Solutions (ESS) Business Unit, we are looking for an experienced marketing professional with a strong interest in technical products and industrial markets. The Senior Product Marketing Exhibitions Specialist will translate ESS business priorities and product value propositions into clear marketing communications, sales tools, product training and customer-facing materials. The candidate will work closely with the Business Development Manager, Product Line Managers, Sales and the Sécheron Hasler Group Marketing Team. /p h3Global Objectives /h3 ul liDrive the execution of the ESS marketing plan and business growth priorities, in cooperation with the Business Development Manager, Product Line Managers and Sales. /li liDevelop and maintain marketing and sales materials for existing and new products and applications. /li liDevelop product marketing communication using various communication channels to promote ESS and its respective products. /li liWork with the Sécheron Hasler Group Marketing Team for trade shows/fairs and manage the required preparation and coordination with the respective Business Unit teams. /li liProvide marketing inputs and product communication materials to support Product Line Managers and Sales. /li /ul h3Key Responsibilities /h3 ul liDevelop and deliver marketing communication plans based on ESS business priorities agreed with the Business Development Manager. /li liContribute to product launch plans defined with the Business Development Manager and Product Line Managers; coordinate the preparation and delivery of marketing materials, training and communication activities /li liDevelop marketing and sales materials, including commercial brochures, PowerPoint presentations, promotional videos and animations for products and applications, and website content. /li liCollect and structure market and competitor information; prepare customer-oriented product messages, competitive comparisons and sales enablement materials in collaboration with the Business Development Manager and Product Line Managers. /li liDevelop product training materials with Product Line Managers and support training for the worldwide Sales network. /li liMaintain product documentation for intranet and corporate purposes. /li liCoordinate annual exhibition and trade show preparation within ESS, based on priorities agreed with the Business Development Manager and Sales, and in alignment with the Sécheron Hasler Group Marketing Team. /li liDevelop marketing concepts, communication campaigns, exhibition experiences, templates and customer engagement initiatives aligned with ESS business priorities. /li liContribute to the annual ESS strategy review by preparing marketing performance indicators, communication plans and supporting materials. /li liSupport the continuous improvement of ESS sales enablement tools and materials, helping ensure that Sales teams have up-to-date product messaging, training and communication. /li /ul h3Requirements /h3 ul liFurther education in industrial product marketing /li liDegree in marketing, communications, business or a technical field; equivalent professional experience will also be considered. /li liAbility to understand electronic products and translate technical information into clear customer-facing content. /li liSolid experience in marketing communications, product marketing or sales enablement in an international industrial B2B environment. /li liExperience creating marketing materials for technical products and collaborating with Sales, Product Management or Engineering teams. /li liExperience coordinating projects and stakeholders across different countries or functions. /li liExperience in product marketing, marketing communications or sales enablement for technical products. /li liGood knowledge of at least one of the following industry sectors: high voltage, railway traction systems, power transmission distribution, renewable energy and e-mobility. /li liInterest and ability to understand DC and AC power systems and corresponding product needs. /li liExcellent project management, organizational and problem-solving skills. /li liExcellent written and verbal communication and presentation skills. /li liAbility to translate technical information into clear marketing messages and customer benefits. /li liProven ability to think creatively, identify and resolve problems. /li liExperienced to work under pressure and meet deadlines. /li liProficiency in MS-Office programs. /li /ul h3Benefits /h3 pWe foster flat hierarchies and direct communication, enabling quick decisions and strong collaboration across all levels. You'll be trusted with real responsibility and encouraged to take initiative, with plenty of opportunities to grow both personally and professionally. /p #J-18808-Ljbffr