Overview
In this role you drive the Business Unit Electrical Safety Solutions’ marketing strategy to grow the product portfolio globally. You will partner with product line managers, sales and business development to plan launches and promotions, shaping how customers perceive and select ESS products. You’ll create compelling content, manage trade show activities, and build enablement tools to empower a worldwide sales network. This is a chance to influence product economics and position Sécheron Hasler as a leader in railway and power electronics solutions.
Leistungen / Benefits
- flat hierarchies
- direct communication across departments
- employee empowerment and initiative
- clear opportunities for personal and professional growth
Verantwortungsbereiche
- Develop and implement a growth-focused marketing strategy with cross-functional partners
- Define product launch plans and support worldwide sales execution
- Create promotional materials (brochures, presentations, videos, e-learning) and publish content for website and social media
- Provide competitor analysis to support product-line managers and sales
- Develop e-learning modules to enhance global product knowledge
- Maintain product documentation for intranet and corporate use
- Plan and manage trade shows/fairs with BU alignment to Marketing Team
- Prepare and manage the BU marketing budget
- Contribute to yearly strategy review meetings
Zentrale Anforderungen
- Technical degree in electrical engineering or in power electronics
- Further education in industrial product marketing
- At least 10 years international experience in sales and product marketing in industrial B2B
- Proven track record as a successful product marketing manager
- Good knowledge of HV, railway traction systems, power transmission and distribution, renewable energy or e-mobility
- Interest and ability to understand DC and AC power systems and product needs
- Excellent project management, organizational and problem-solving skills
- Outstanding communication, presentation and interpersonal skills
- Ability to develop convincing communication strategies based on technical rationale
- Creative thinker capable of identifying and solving problems
- Ability to work under pressure and meet deadlines
- Fluency in English; French and German desirable
- Excellent communication and presentation
- Problem solving and creativity
- Ability to collaborate across multiple functions
- Marketing strategy development
- Product launch planning
- Content creation (brochures, websites, videos, e-learning)
Product Marketing Manager in Genève Arbeitgeber: Sécheron
Die Sécheron Hasler Group ist ein hervorragender Arbeitgeber, der Ihnen die Möglichkeit bietet, an anspruchsvollen Infrastruktur- und Energieprojekten zu arbeiten und dabei Verantwortung in einem internationalen Umfeld zu übernehmen. Mit flachen Hierarchien, hoher Eigenverantwortung und umfangreichen Fortbildungsmöglichkeiten fördern wir Ihre persönliche und berufliche Entwicklung. Genießen Sie zudem flexible Arbeitszeiten, ein attraktives Gehaltspaket und 30 Tage Urlaub pro Jahr, während Sie zur Modernisierung von Bahn- und Verkehrsinfrastrukturen beitragen.
