The Monetization Analyst / Monetization Strategist / Ad Monetization Specialist develops and evaluates approaches that generate revenue from digital products, platforms, content, or audiences. These positions help organisations understand revenue drivers, improve commercial performance, and balance monetisation opportunities with user experience, retention, and long-term customer value.
The position works closely with Product, Analytics, Finance, Marketing, Engineering, Sales, and advertising partners. Responsibilities include analysing revenue trends, assessing pricing and offers, evaluating customer behaviour, and monitoring monetisation performance. The role supports experiments, investigates performance changes, and prepares recommendations based on reliable data and clearly stated assumptions. It also coordinates implementation requirements and checks that reporting reflects relevant costs, deductions, and revenue sources.
For Monetization Analysts, the emphasis is on performance reporting, cohort analysis, forecasting, and identifying revenue opportunities. Monetization Strategists assess business models, pricing structures, subscriptions, paid features, and commercial trade-offs. Ad Monetization Specialists optimise advertising inventory, demand partnerships, placement performance, and yield while monitoring ad quality and delivery. Across these positions, the role evaluates sustainable revenue growth alongside engagement, platform reliability, and customer trust.
Qualifications
- Bachelor’s degree in Business, Economics, Finance, Marketing, Statistics, Analytics, or a related field, or equivalent practical experience.
- Experience in monetisation, product analytics, pricing, digital advertising, revenue analysis, or commercial strategy.
- Strong understanding of digital revenue models, including advertising, subscriptions, transactions, and paid product features.
- For Monetization Analyst positions, experience analysing revenue, conversion, retention, customer segments, and cohort performance.
- Proficiency in Excel and reporting tools; SQL skills are strongly preferred for analytical positions.
- Ability to evaluate measures such as average revenue per user, lifetime value, churn, margins, and subscription conversion.
- For Monetization Strategist positions, experience developing pricing, packaging, offer, or business-model recommendations.
- Ability to assess willingness to pay, customer needs, competitive positioning, and the effects of monetisation changes on user behaviour.
- Experience designing and evaluating experiments with appropriate revenue, engagement, and retention measures.
- For Ad Monetization Specialist positions, experience managing ad inventory, demand sources, placements, and yield optimisation.
- Understanding of ad serving, programmatic auctions, mediation or header bidding, and relevant advertising-platform integrations.
- Ability to analyse advertising measures such as fill rate, effective cost per thousand impressions, viewability, and net revenue.
- Experience investigating reporting discrepancies, invalid traffic, ad-quality issues, and technical delivery problems.
- Awareness of privacy, consent, platform policies, and transparent pricing or advertising practices relevant to the product.
- Excellent analytical, communication, collaboration, and problem-solving skills, with sound commercial judgement and attention to user experience.
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