Marketing Campaign & Event Specialist (m/f/d)

Job Description

• Marketing Campaign & Event Specialist (m/f/d)
• In Short

The Marketing Segment Activation & Campaign Specialist is responsible for the operational activation and execution of marketing campaigns and activities that bring SEFE Energy’s content and brand messages to life across the key customer segments: Reseller, Corporate and Key Account.

This role focuses on translating high-quality content into targeted, multi-channel campaigns, managing segment‑specific activation, and ensuring maximum visibility and impact in the German energy market.

The position also carries 50% responsibility for the planning and delivery of events.

Reporting directly to the Head of Marketing and working very closely with the Content & Digital Storytelling Specialist, this role ensures that all marketing activities are professionally executed, fully aligned with SEFE Energy’s brand positioning and contribute directly to brand awareness, reputation and commercial objectives.

We are looking for a proactive, well‑organised marketing professional with strong campaign execution skills, a good understanding of digital channels and the ability to activate content effectively for different customer segments.

• What Will You Do
• Plan, coordinate and execute segment‑specific marketing campaigns for Reseller, Corporate and Key Account, ensuring seamless activation of content created by the Content & Digital Storytelling Specialist.
• Manage and optimise digital campaigns across channels (Linked In Ads, Google Ads, email marketing, landing pages) to increase visibility and generate qualified leads.
• Take 50% ownership of the end‑to‑end event process – from planning and organisation of customer and prospect events to on‑site activation, follow‑up and storytelling integration.
• Create and manage campaign‑specific assets such as landing pages, email sequences, event invitations, follow‑up communications and ad creatives.
• Track campaign performance using Google Analytics and other tools, provide regular insights on what works per segment and recommend optimisations to the Head of Marketing and Content colleague.
• Coordinate closely with Sales segment leads to ensure all campaigns and events support the respective sales targets and customer journey stages.
• Maintain brand consistency across all activated channels and materials while managing budgets, timelines and external suppliers where required.
• What Will You Bring
• Professional B2B marketing experience with a strong focus on campaign execution, digital activation and events.
• Proven track record in planning and running multi‑channel campaigns (Linked In, Google Ads, email).
• Experience in event planning and execution, ideally in a B2B or energy/industrial environment.
• Hands‑on experience with marketing tools such as Google Analytics, Linked In Campaign Manager, email marketing platforms and CMS systems.
• Experience working with sales teams and segment‑specific targeting.
• Strong project and campaign management skills with the ability to manage multiple initiatives simultaneously.
• Good understanding of digital advertising channels and performance marketing basics.
• Highly proficient in German and English, both written and spoken.
• Excellent organisational skills, high attention to detail and strong ability to meet deadlines.
• Proactive, solution‑oriented mindset and ability to work autonomously.
• Collaborative team player who enjoys working closely with content creators and sales stakeholders.
• Passion for translating strong storytelling into measurable marketing activation.
• Our Benefits
• Flexible working hours with hybrid work options
• Attractive compensation package
• Appealing work environment in a central location
• Team‑oriented culture with open feedback
• Company cafeteria offering healthy and diverse food choices
• Job ticket and bike leasing options
• Health and fitness programs
• Company pension scheme
• 30 vacation days plus additional special leave
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