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- Aufgaben: Lead product marketing strategies and collaborate with teams to drive success.
- Arbeitgeber: Join Semrush, a global IT company revolutionizing digital marketing tools.
- Mitarbeitervorteile: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Warum dieser Job: Shape the future of enterprise marketing while championing customer voices.
- GewĂĽnschte Qualifikationen: Experience in product marketing and strong communication skills required.
- Andere Informationen: Be part of a rapidly growing team redefining the SEO landscape.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Product Marketing Manager (Enterprise Solutions Unit)
Marketing location_on Germany
Hi there!
We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.
This is our role Product Marketing Manager for those who value interaction with customers, understand risk management and can streamline chaotic processes in a couple of meetings.
As a Product Marketing Manager , you’ll be pivotal in shaping and driving the success of our enterprise platform. This is an exciting opportunity to build the product marketing strategy for a rapidly growing product that is redefining the SEO and digital marketing landscape for enterprise companies. You will work cross-functionally to craft impactful positioning and messaging, lead go-to-market strategies, and empower teams to maximize the platform’s potential while championing the voice of the customer.
Let’s dive into the details:
- Lead competitive analysis to uncover market opportunities and threats, turning insights into actionable strategies to sharpen our competitive edge.
- Develop and execute end-to-end go-to-market strategies, ensuring seamless collaboration across sales, marketing, customer success, and product teams.
- Enable teams with targeted tools, resources, and insights to excel in the enterprise market.
Positioning and Messaging:
- Own and evolve product positioning and messaging to articulate unique value propositions that resonate with diverse enterprise audiences.
- Collaborate with design and content teams to deliver engaging narratives that amplify the platform’s impact.
Storytelling and Vision:
- Drive storytelling that aligns new features and product innovations with the platform’s broader vision and enterprise value propositions.
- Partner with internal and external stakeholders to champion our vision and mission.
Customer and User Research:
- Conduct research to uncover customer pain points and motivations, embedding insights into product and marketing strategies.
- Advocate for customer needs to guide product development and enhance user satisfaction.
- Create high-impact sales enablement materials, including pitch decks, case studies, and training resources, tailored for enterprise clients.
- Equip sales teams with the knowledge and tools to effectively communicate value and close deals.
#J-18808-Ljbffr
Product Marketing Manager (Enterprise Solutions Unit) Arbeitgeber: SEMrush
Kontaktperson:
SEMrush HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Product Marketing Manager (Enterprise Solutions Unit)
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing and SEO, especially as they pertain to enterprise solutions. This knowledge will not only help you understand the competitive landscape but also allow you to speak confidently about how our platform can address specific challenges faced by enterprise clients.
✨Tip Number 2
Network with professionals in the digital marketing and product management fields. Attend industry events or webinars where you can meet potential colleagues and learn more about the challenges they face. This will give you insights that can be valuable during discussions with us.
✨Tip Number 3
Prepare to discuss your experience with go-to-market strategies and how you've successfully collaborated with cross-functional teams in the past. We value candidates who can demonstrate their ability to drive projects forward and align various stakeholders towards a common goal.
✨Tip Number 4
Showcase your storytelling skills by preparing examples of how you've effectively communicated product value propositions in previous roles. Being able to articulate a compelling narrative around our platform's features will set you apart as a candidate who understands the importance of messaging in product marketing.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Product Marketing Manager (Enterprise Solutions Unit)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Product Marketing Manager position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to reflect relevant experiences in product marketing, competitive analysis, and go-to-market strategies. Use specific examples that demonstrate your ability to drive success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of enterprise solutions. Mention how you can contribute to Semrush's mission and vision, and provide examples of past successes.
Highlight Customer-Centric Approach: Emphasize your experience in customer and user research. Discuss how you've previously advocated for customer needs and how this has influenced product development and marketing strategies.
Wie du dich auf ein Vorstellungsgespräch bei SEMrush vorbereitest
✨Understand the Product and Market
Before your interview, make sure to familiarize yourself with Semrush's platform and its position in the digital marketing landscape. Research competitors and be ready to discuss how you would approach competitive analysis and market opportunities.
✨Showcase Your Storytelling Skills
Prepare examples of how you've successfully communicated product value through storytelling. Be ready to discuss how you can align new features with the broader vision of the product, as this is crucial for the role.
✨Highlight Cross-Functional Collaboration
Since the role involves working with various teams, come prepared with examples of how you've effectively collaborated across departments. Discuss specific projects where you led go-to-market strategies and how you ensured seamless communication.
✨Emphasize Customer-Centric Approach
Demonstrate your understanding of customer needs by sharing insights from past research or user feedback you've gathered. Be ready to explain how you would advocate for customer needs in product development and marketing strategies.
