Sentec is a Swiss‑American medical device company specializing in respiratory care. Since its founding in 1999 the company utilizes a deep‑tech approach that is founded on advanced science and avant‑garde technologies for respiratory patients across care areas. Sentec provides healthcare professionals worldwide with non‑invasive, continuous monitoring and effective therapeutic solutions.
Key responsibilities
Work closely with the Head of Marketing EU and EU Country Managers to define and execute the digital campaign plan in alignment with regional priorities.
Set up and execute SEA and social media marketing campaigns across relevant channels and product categories in Europe.
Implement paid advertising campaigns to drive awareness in key regions, increase website traffic, improve conversions, and generate qualified leads for the sales team.
Manage SEO strategy and campaigns, including Google Performance Max and other optimization initiatives.
Manage email campaigns (e.g. newsletters) and lead nurturing workflows to engage prospects and support conversion.
Collaborate with the digital designer to manage the global website, including content updates, maintenance, and development of pages for direct markets.
Continuously analyze campaign performance across SEA, social platforms, and website analytics.
Apply insights from data analytics to continuously improve campaign effectiveness and ROI.
Collaborate cross‑functionally with sales, marketing, clinical, and content teams to develop impactful messaging tailored to key regions.
Think creatively about optimizing content formats based on performance insights and current best practices, in close collaboration with the content team.
Liaise with Regulatory and Sales when defining campaign content to maximize impact while ensuring compliance.
Set up and oversee direct marketing initiatives in Europe.
Qualifications
2-3 years’ experience in digital marketing (B2B or healthcare preferred)
Hands‑on experience with SEA/SEO and managing paid campaigns across search, social, and display
Experience with website management (CMS, e.g., HubSpot) and content development
Solid understanding of digital funnels, lead generation, and conversion optimization
Strong analytical mindset with ability to interpret data and translate insights into improvements
Creative and results‑oriented, with a focus on optimizing content and campaign performance
Experience working cross‑functionally in international environments
Able to manage multiple campaigns and stakeholders across markets
Fluent in English and upper‑intermediate German language skills
Benefits
Meaningful activity on products that enable a personalized therapy for patients
Flat hierarchy, short decision‑making processes, interdisciplinary collaboration
Opportunity to contribute and develop your skills in an agile company
#J-18808-Ljbffr
Key responsibilities
Work closely with the Head of Marketing EU and EU Country Managers to define and execute the digital campaign plan in alignment with regional priorities.
Set up and execute SEA and social media marketing campaigns across relevant channels and product categories in Europe.
Implement paid advertising campaigns to drive awareness in key regions, increase website traffic, improve conversions, and generate qualified leads for the sales team.
Manage SEO strategy and campaigns, including Google Performance Max and other optimization initiatives.
Manage email campaigns (e.g. newsletters) and lead nurturing workflows to engage prospects and support conversion.
Collaborate with the digital designer to manage the global website, including content updates, maintenance, and development of pages for direct markets.
Continuously analyze campaign performance across SEA, social platforms, and website analytics.
Apply insights from data analytics to continuously improve campaign effectiveness and ROI.
Collaborate cross‑functionally with sales, marketing, clinical, and content teams to develop impactful messaging tailored to key regions.
Think creatively about optimizing content formats based on performance insights and current best practices, in close collaboration with the content team.
Liaise with Regulatory and Sales when defining campaign content to maximize impact while ensuring compliance.
Set up and oversee direct marketing initiatives in Europe.
Qualifications
2-3 years’ experience in digital marketing (B2B or healthcare preferred)
Hands‑on experience with SEA/SEO and managing paid campaigns across search, social, and display
Experience with website management (CMS, e.g., HubSpot) and content development
Solid understanding of digital funnels, lead generation, and conversion optimization
Strong analytical mindset with ability to interpret data and translate insights into improvements
Creative and results‑oriented, with a focus on optimizing content and campaign performance
Experience working cross‑functionally in international environments
Able to manage multiple campaigns and stakeholders across markets
Fluent in English and upper‑intermediate German language skills
Benefits
Meaningful activity on products that enable a personalized therapy for patients
Flat hierarchy, short decision‑making processes, interdisciplinary collaboration
Opportunity to contribute and develop your skills in an agile company
#J-18808-Ljbffr
Digital Marketing Specialist Arbeitgeber: Sentec AG
Die SenTec AG in Therwil, Schweiz, ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern eine inspirierende Arbeitsumgebung bietet, die auf interdisziplinärer Zusammenarbeit und persönlicher Entwicklung basiert. Mit einem starken Fokus auf innovative digitale Marketingstrategien und der Möglichkeit, bedeutende Kampagnen im Gesundheitswesen zu gestalten, fördert das Unternehmen nicht nur das berufliche Wachstum, sondern auch eine Kultur des kreativen Austauschs und der kontinuierlichen Verbesserung.
