Brand Marketing Manager, Berlin

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SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.

At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.

Learn more about SHEIN by following us at SHEIN careers and https://www.sheingroup.com/.

Role Summary

In this Berlin-based role, the Brand Manager will lead the planning and execution of 360° brand campaigns for SHEIN, with a strong focus on brand curation and storytelling that elevate brand equity. This role bridges data-driven insights and creative excellence, ensuring that every campaign strengthens consumer connection and reflects SHEIN’s fast, inclusive, and trend-driven DNA.

Your Role & Scope

1. Brand Strategy & Positioning:

• Develop and implement brand strategies aligned with SHEIN’s business objectives, market trends, and consumer insights.
• Define how SHEIN’s brand purpose translates into local relevance — ensuring brand coherence across global and regional campaigns.
• Curate brand messages and creative direction to strengthen equity pillars
• Lead the full lifecycle of brand campaigns — from ideation to rollout — across online and offline touchpoints.
• Partner closely with Performance Marketing, PR, and Creative to deliver integrated campaigns that drive both awareness and conversion.
• Manage agency and vendor relationships for creative production and activations.

3. Brand Tracking & Insights:

• Track brand health metrics (awareness, perception, NPS, social sentiment) and analyze consumer behavior to identify brand opportunities.
• Work with data and strategy teams to translate insights into creative briefs and campaign optimizations.
• Collaborate closely with global teams to ensure unified messaging.
• Communicate campaign performance, learnings, and creative recommendations to leadership.

Requirements To Thrive In Your New Role

• Bachelor’s or Master’s degree in Marketing, Communications, or related field, with 4+ years in brand or integrated marketing within fashion, lifestyle, or digital brands.
• Fluent in English and German, with strong storytelling and cross-cultural communication skills.
• Proven track record in media buying, experiential campaigns, and creative brand execution.
• Sharp brand sense and data-driven mindset linking KPIs to business results.
• Strong project, budget, and stakeholder management in fast-paced environments.
• Entrepreneurial, agile, and collaborative, thriving in dynamic, global teams.

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