Senior Social Media Specialist - Marketing Dept, GER

Senior Social Media Specialist – Marketing Dept, GER

SHEIN ( is a global fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 16,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

Key Responsibilities:

Social Media Management:

• Manage and oversee the official Instagram and TikTok accounts for the German market.
• Develop and execute effective and efficient content plans to maintain a consistent and engaging online presence.
• Monitor social media channels and handle community management.
• Analyze social media performance metrics and provide insights to optimize engagement and growth.
• Create performance data reports on a project and campaign basis, delivering actionable insights and recommendations.
• Stay updated on industry trends and emerging social media platforms to recommend and implement new strategies.

Content Creation:

• Create visually appealing and engaging content, including graphics, images, videos, and written copy.
• Collaborate with internal design teams or external agencies to produce high-quality multimedia content within given cost and time frames.
• Develop and maintain a content calendar and posting schedule.

Influencer Marketing:

• Work closely with the KOC/Influencer Manager in developing and executing influencer marketing strategies.
• Identify and engage with influencers who align with the brand\’s values and objectives.
• Manage influencer cooperations and campaigns.
• Monitor influencer content to ensure it aligns with brand guidelines and values.
• Measure the effectiveness of influencer collaborations through analytics and reporting.
• Support in building and managing different KOC groups with varied profiles.
• Help with organizing and maintaining relationships with KOCs to foster advocacy and engagement.
• Collaborate with KOCs on content creation, reviews, testimonials, and other promotional activities.
• Develop and manage WOM (Word of Mouth) marketing initiatives to enhance brand visibility and reputation.
• Engage with different online communities to promote brand awareness and customer loyalty.
• Assist in the development and management of affiliate programs to drive brand reach and sales.

Campaign Management:

• Support the planning and execution of social media marketing campaigns that align with overall marketing objectives.
• Monitor campaign performance and assist in making real-time adjustments to optimize results.
• Track and report on key performance indicators (KPIs) for campaigns, providing insights and recommendations.

Qualifications:

• Proficiency and fluency in German and English (both written and verbal).
• Excellent verbal communication and networking skills.
• Proven experience in social media management, particularly with Instagram, TikTok, and YouTube.
• Strong understanding of influencer marketing and experience in working with influencers.
• Creative mindset with the ability to generate engaging and visually appealing content.
• Strong analytical skills to interpret data and make informed decisions.
• Strong organizational and project management skills.
• Knowledge of relevant social media management and analysis tools as well as content creation tools.
• Ability to stay updated on industry trends and emerging social media platforms.

Preferred Qualifications:

• Experience with e-commerce and online retail marketing.
• Graphic design and video editing skills.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Business Development and Marketing

Industries: Retail Apparel and Fashion

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