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- Aufgaben: Manage SHEIN's Instagram and TikTok for the German market, creating engaging content and analyzing performance.
- Arbeitgeber: Join SHEIN, a global fashion retailer making style accessible to everyone since 2012.
- Mitarbeitervorteile: Enjoy flexible working hours and the chance to work in a dynamic, creative environment.
- Warum dieser Job: Be part of a vibrant team shaping social media strategies in the fast-paced fashion industry.
- Gewünschte Qualifikationen: Fluent in German and English with experience in social media management and influencer marketing.
- Andere Informationen: This is a full-time position with a salary starting at €40,000 per year.
Das voraussichtliche Gehalt liegt zwischen 40000 - 56000 € pro Jahr.
About SHEIN
Are you looking for an exciting new move in your career? SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on demand production methodology, for a smarter, future-ready industry.
Founded in 2012, SHEIN has more than 10,000 employees operating from offices around the world, and continues to expand operations globally. Join SHEIN and live your possible with us! To learn more about SHEIN follow us at sheingroup.com
Key Responsibilities:
Social Media Management:
- Manage and oversee the official Instagram and TikTok accounts for the German market.
- Develop and execute effective and efficient content plans to maintain a consistent and engaging online presence.
- Monitor social media channels and handle the community management
- Analyze social media performance metrics and provide insights to optimize engagement and growth.
- Create performance data reports on a project and campaign basis, delivering actionable insights and recommendations.
- Stay updated on industry trends and emerging social media platforms to recommend and implement new strategies.
Content Creation:
- Create visually appealing and engaging content, including graphics, images, videos, and written copy.
- Collaborate with internal design teams or external agencies to produce high-quality multimedia content within given cost and time frames.
- Develop and maintain a content calendar and posting schedule.
Influencer Marketing:
- Work closely with the KOC/Influencer Manager in developing and executing influencer marketing strategies.
- Identify and engage with influencers who align with the brand’s values and objectives.
- Manage influencer cooperations and campaigns
- Monitor influencer content to ensure it aligns with brand guidelines and values.
- Measure the effectiveness of influencer collaborations through analytics and reporting.
KOC (Key Opinion Customer) Management:
- Support in building and managing different KOC groups with varied profiles.
- Help with organizing and maintaining relationships with KOCs to foster advocacy and engagement.
- Collaborate with KOCs on content creation, reviews, testimonials, and other promotional activities.
- Develop and manage WOM (Word of Mouth) marketing initiatives to enhance brand visibility and reputation.
- Engage with different online communities to promote brand awareness and customer loyalty.
- Assist in the development and management of affiliate programs to drive brand reach and sales.
Campaign Management:
- Support the planning and execution of social media marketing campaigns that align with overall marketing objectives.
- Monitor campaign performance and assist in making real-time adjustments to optimize results.
- Track and report on key performance indicators (KPIs) for campaigns, providing insights and recommendations.
Qualifications:
- Proficiency and fluency in German and English (both written and verbal).
- Excellent verbal communication and networking skills.
- Proven experience in social media management, particularly with Instagram, TikTok and YouTube.
- Strong understanding of influencer marketing and experience in working with influencers.
- Creative mindset with the ability to generate engaging and visually appealing content.
- Strong analytical skills to interpret data and make informed decisions.
- Strong organizational and project management skills.
- Knowledge of relevant social media management and analysis tools as well as content creation tools.
- Ability to stay updated on industry trends and emerging social media platforms.
Preferred Qualifications:
- Experience with e-commerce and online retail marketing.
- Graphic design and video editing skills.
Art der Stelle: Vollzeit
Gehalt: ab 40.000,00€ pro Jahr
Arbeitszeiten:
- 8-Stunden-Schicht
Leistungen:
- Flexible Arbeitszeiten
Arbeitsort: Vor Ort
#J-18808-Ljbffr
Social Media Specialist Arbeitgeber: SHEIN
Kontaktperson:
SHEIN HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Social Media Specialist
✨Tip Number 1
Fokussiere dich auf die spezifischen sozialen Medien, die in der Stellenbeschreibung erwähnt werden, insbesondere Instagram und TikTok. Zeige in deinem Netzwerk, dass du aktiv Inhalte erstellst und verwaltest, um deine Fähigkeiten in der sozialen Medienverwaltung zu demonstrieren.
✨Tip Number 2
Nutze Plattformen wie LinkedIn, um mit Fachleuten aus der Mode- und E-Commerce-Branche in Kontakt zu treten. Vernetze dich mit Influencern und anderen Social Media Managern, um Einblicke in aktuelle Trends und Strategien zu erhalten.
✨Tip Number 3
Halte dich über die neuesten Entwicklungen in der Influencer-Marketing-Welt auf dem Laufenden. Teile interessante Artikel oder Insights in deinen sozialen Medien, um dein Wissen zu zeigen und dich als Experten in diesem Bereich zu positionieren.
✨Tip Number 4
Erstelle ein Portfolio deiner besten Arbeiten im Bereich Content Creation. Zeige Beispiele für Grafiken, Videos und Kampagnen, die du erstellt hast, um deine Kreativität und dein Können zu unterstreichen.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Social Media Specialist
Tipps für deine Bewerbung 🫡
Understand the Brand: Familiarize yourself with SHEIN's brand values, target audience, and current social media presence. This will help you tailor your application to show how you can contribute to their goals.
Highlight Relevant Experience: Emphasize your previous experience in social media management, particularly with platforms like Instagram and TikTok. Provide specific examples of successful campaigns or content you've created that align with SHEIN's style.
Showcase Your Creativity: Include samples of your work that demonstrate your ability to create engaging and visually appealing content. This could be links to your portfolio, social media accounts you've managed, or specific projects you've worked on.
Tailor Your Application: Customize your CV and cover letter to reflect the qualifications and responsibilities listed in the job description. Use keywords from the posting to ensure your application stands out to recruiters.
Wie du dich auf ein Vorstellungsgespräch bei SHEIN vorbereitest
✨Showcase Your Social Media Expertise
Be prepared to discuss your previous experience managing social media accounts, especially on platforms like Instagram and TikTok. Highlight specific campaigns you've worked on and the results you achieved.
✨Demonstrate Your Creativity
Since content creation is a key part of this role, come equipped with examples of your work. Bring a portfolio or links to your best graphics, videos, or written content that showcase your ability to engage audiences.
✨Understand Influencer Marketing
Familiarize yourself with influencer marketing strategies and be ready to discuss how you've successfully collaborated with influencers in the past. Mention any metrics or outcomes from those partnerships.
✨Stay Updated on Trends
Research current trends in social media and e-commerce. Be prepared to share your thoughts on emerging platforms and how they could benefit SHEIN's marketing strategy.
