Head of Marketing & CVC

Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world.

As the leader in commerce‑enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry.

For more information, visit www. shift4. com.

• About
• Global

Blue: Global Blue by Shift4 is the industry leader in Tax Free Shopping solutions, simplifying the tax refund process for international travelers and driving revenue for retailers through a fully integrated commerce experience.

As a business partner for the shopping journey, we seamlessly connect shoppers and brands worldwide, powering over 40 million transactions each year.

For more information, please visit globalblue. com and shift4. com.

Head of Marketing & CVC – Role Overview

The Head of Marketing & CVC drives revenue growth by leading the commercial success of the Marketing portfolio through direct sales, strategic partnerships, and a consulting‑led approach to customer value creation.

The role works in close collaboration with Sales and Product teams to deliver impactful campaigns, enable frontline teams, and continuously evolve offerings based on market and customer insights.

With end‑to‑end ownership of budgets, tools, brand governance, and communications, the position ensures strong market execution, scalable growth, and consistent brand impact.

Responsibilities

• Drive revenue growth through the direct sales and promotion of the GB Marketing portfolio (Digital, Print, Consulting, Brand Visibility), with shared accountability for turnover targets and performance tracking.
• Partner closely with Sales by coaching teams, leading joint customer engagements, and directly managing key marketing clients and priority accounts using a consulting‑led value creation approach.
• Develop and execute standard and ad‑hoc digital campaigns, and manage media and print distribution channels in collaboration with central Media teams.
• Build, manage, and expand strategic partnerships (e. g. shopping malls, associations, tourism and hospitality ecosystems) to unlock new commercial opportunities.
• Manage marketing tools, including the marketing products booking platform, and oversee marketing products, advertising, and promotion budgets with clear governance and reporting.
• Conduct competitive benchmarking and market analysis to inform positioning, offer development, and go‑to‑market strategies.
• Ensure brand guideline consistency across all communications and oversee in‑store sales material updates.
• Enable Sales and Refunding teams with high‑impact sales decks, training programs, and locally adapted tools, thereby maintaining a consistent training strategy and actively monitoring the marketing offer in market.
• Proactively lead internal and external communication plans and maintain continuous feedback loops with Product teams to support ongoing improvement and innovation.
• Main KPI’s
• Marketing products turnover.
• Value and volume of new marketing product deals signed.
• Adherence to corporate standards with no identified deviations.
• Coverage and performance of digital communications, including number of campaigns, emails sent, open and click‑through rates, and quality and impact of written communications.
• PR effectiveness measured through media coverage, media impressions, and event or activation attendance.
• Number and quality of CVC cases delivered for key customers.

Skills & Competencies

• Strong team player with experience working in international and cross‑cultural environments, ideally with first leadership experience.
• Solid business intelligence skills with advanced Excel proficiency and strong analytical capabilities.
• Strong knowledge of CRM systems, including lead acquisition, nurturing, email marketing, and loyalty programs.
• Excellent presentation skills with the ability to convey complex ideas clearly and persuasively.
• Strong consultative selling skills focused on understanding customer needs and delivering value‑driven solutions.
• Native fluency in German and full professional proficiency in English required.
• Ability to transform data into actionable insights and compelling narratives.

Qualifications and Education Requirements

• University degree in Marketing, Business or a similar relevant field or comparable technical qualification.
• Minimum of 5 years of proven success in selling marketing products, ideally within a digital, media, or publishing agency environment, or in marketing consulting.
• Strong experience collaborating with and managing external partners and vendors mandatory.
• Hands‑on experience with online media and digital marketing solutions of advantage.
• Demonstrated experience working effectively within a matrix organization of advantage.

This role requires a minimum of two days per week working from the Düsseldorf office.

Working Arrangements

A minimum of two days per week working from the Düsseldorf office.

Benefits and Perks

• Employee referral program.
• Team‑building activities and events.
• Annual Christmas Party and more.

A role in a fast‑growing, international company.

Opportunities for professional development and career growth.

A multicultural workplace, collaborating with colleagues worldwide.

Inspiring team members and a dynamic, forward‑thinking culture.

We foster career growth through internal mobility, embrace an Agile Working Model, and prioritise work‑life balance.

Committed to sustainability, we focus on creating positive impacts for employees, clients, and communities.

Guided by our 5 Ways of Working, we value client satisfaction, collaboration, innovation, and shared success.

Equal Opportunity Statement

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

• Company overview
• WELCOME TO THE FUTURE OF COMMERCE

Shift4 (NYSE: FOUR) powers the experience economy, enabling businesses to deliver the moments that matter.

Transforming how people shop, dine, stay, and play, Shift4’s commerce technology allows for a seamless experience at any scale.

From your neighborhood restaurant to the world’s largest event venues, Shift4 handles billions of transactions annually for hundreds of thousands of businesses around the world.

For more information, visit shift4. com.

About Global Blue

Global Blue by Shift4 is the industry leader in Tax Free Shopping solutions, simplifying the tax refund process for international travelers and driving revenue for retailers through a fully integrated commerce experience.

As a business partner for the shopping journey, we seamlessly connect shoppers and brands worldwide, powering over 40 million transactions each year.

For more information, please visit globalblue. com and shift4. com.

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