Описание
Shine is a financial copilot for entrepreneurs and small business owners, offering connected invoicing, accounting, payroll, business accounts, payments, and financing solutions. It is part of Cegid, a European cloud software leader for finance and accounting, and supports more than 400,000 small businesses. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи
- Own the acquisition growth roadmap and translate business targets into growth priorities, hypotheses, and experiments
- Analyze the complete customer journey from demand through revenue and identify the biggest growth constraints
- Balance customer volume, quality, and acquisition efficiency
- Connect marketing KPIs to downstream commercial outcomes and participate in the commercial trading rhythm
- Own performance strategy, budget allocation, channel mix, targets, and measurement
- Lead and challenge external agencies across Google/Search, Meta, TikTok, YouTube, and other acquisition channels
- Interrogate campaign structure, targeting, bidding, tracking, and optimization, and work hands-on when required
- Develop hypotheses around customer problems, audiences, propositions, messaging, hooks, and creative concepts
- Build testing roadmaps across channels and work with Brand, Product Marketing, and creative partners
- Own growth experimentation beyond media optimization, including offers, propositions, incentives, and conversion levers
- Establish test design, success criteria, and learning loops, then scale successful experiments
- Identify friction and conversion opportunities across landing pages, sign-up, onboarding, and customer journeys
- Build and prioritize a CRO roadmap and mobilize teams to address customer drop-off
- Own the measurement framework for acquisition performance and develop cross-channel attribution
- Connect platform data with first-party and downstream commercial data
- Use CAC, conversion, activation, subscriber conversion, payback, and customer-value metrics to guide investment decisions
- Partner with Data and Analytics to improve tracking, event architecture, and reporting
- Lead growth across Brand, Creative, Product Marketing, Product, UX, CRM, Data, Analytics, and external agencies
Требования
- Strong track record in growth or performance marketing within a digital, PLG, SaaS, or fintech business
- Deep hands-on expertise in Google/Search and Meta
- Experience managing meaningful performance-marketing budgets and external agencies
- Evidence of improving commercial outcomes beyond platform metrics
- Strong understanding of full-funnel growth and the connection between acquisition, activation, conversion, and revenue
- Experience with creative testing, messaging, proposition development, landing-page optimization, and CRO
- Experience developing and testing offers
- Strong analytical capability and confidence diagnosing funnel performance
- Understanding of attribution, first-party data, event tracking, and measurement
- Experience designing and running structured growth experiments
- Commercial understanding of CAC, conversion, payback, and customer economics
- Ability to influence Product, Brand, CRM, Analytics, and other teams without direct management authority
- Confidence challenging agencies and senior stakeholders with evidence
- High ownership and ability to operate independently
- Execution-focused approach from diagnosis through hypothesis, experiment, learning, and scale
- Nice to have: B2B SaaS or fintech experience, product-led growth experience, experience optimizing for downstream customer quality, experience building or improving first-party measurement and attribution infrastructure, experience with TikTok and YouTube, experience in a cross-functional weekly commercial or growth trading cadence
Условия
Office role in Berlin, Germany; No direct people-management responsibility; The recruitment process includes a 30-minute recruiting call, a 45-minute hiring manager interview, a 45-minute business case presentation, and a 30-minute team introduction followed by a soft skills interview; Equal treatment is applied to all applicants without discrimination based on gender, sexual orientation, color, racial or ethnic origin, religion, disability, or other characteristics protected by applicable law.
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