Teamlead (f/m/d) Product Marketing for Computed Tomography (CT)

Teamlead (f/m/d) Product Marketing for Computed Tomography (CT)

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Company: Siemens
Industry: Internships
Job Type: Full Time
Country: Germany
State/Province: Any
City: Forchheim
Post Date: 06/28/2024 02:39 PM
Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.

We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting?

Then come and join our global team as Teamlead (f/m/d) Product Marketing for Computed Tomography (CT) to shape the future of CT together with us.

Your tasks and responsibilities:

• You will lead a multinational team of highly skilled Product & Clinical Marketing Managers. Your focus will be to solidly establish the CT products within the market and manage the corresponding price and value position
• You will coordinate the plan, development, and execution of the product & clinical marketing strategy of CT products including the necessary communication, product differentiation and positioning, as well as product branding to ensure business success
• You are responsible to align the product’s commercial go-to-market plan, knowing the performance KPI (e.g. orders, sales, attachment rates, etc.) of the products and aligning the marketing mix, commercial and communications plan accordingly
• Linked to your product line, you are also expected to align, lead and launch cross business line products with clinical and commercial impact (e.g. Syngo, AIRC, etc.)
• You build a multi-year evidence generation roadmap for the products to increase adoption speed and market share gain that is aligned with the strongest KOl’s in the segment, budgets and external awareness activities (roadshows, marketing collaterals, symposia, etc.)
• Together with product definition teams, you and your product marketing team identify new product ideas and product roadmaps, thus ensuring the economic growth of the CT Business
• Furthermore, you are responsible for competitive intelligence and preparing competitive arguments for sales together with your team. This also includes monitoring CT market developments and trends
• You focus on the continuous education and update of your team with regards to the latest value-based marketing techniques like e.g., market segmentation, data driven decisions, effective value propositions, marketing planning, evidence-based marketing, etc.
• You lead the team towards a broader clinical understanding & depth in the various clinical segments (e.g. cardiology, oncology, pulmonology, stroke, etc.) and connect product and clinical marketing teams together towards value based outcomes & value propositions

To find out more about the specific business, have a look at Computed tomography

Your qualifications and experience:

• You have a university degree in marketing, business or a related field
• You have extensive experience in the marketing of medical technology products
• You have a very good understanding of marketing methods and tools as well as CT technologies
• Ideally, you have previous professional and/or disciplinary management experience
• You have demonstrated experience in executing online and offline marketing initiatives
• You are experienced in speaking with customers on both a technical and clinical level and can translate their needs back into technical product solutions
• You have experience in managing multiple projects with varying priority at one time to deliver results on time and at budget

Your attributes and skills:

• You communicate fluently in German and English and have very good presentation skills and a self-confident appearance
• You have exceptional interpersonal, communication and influencing skills and are able to communicate with all levels in the organization comfortably
• For trade fairs, congresses, and customer visits, you are willing to undertake business trips (approx. 30%) both nationally and internationally
• In addition, you have leadership qualities and sound experience in motivating and developing teams
• Your profile is rounded off by team spirit, a high level of self-motivation as well as independent and goal-oriented work

Our global team:

Siemens Healthineers is a leading global medical technology company. 71,000 dedicated colleagues in over 75 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services.

Our culture:

Our culture embraces different perspectives, open debate, and the will to challenge convention. Change is a constant aspect of our work. We aspire to lead the change in our industry rather than just react to it. That’s why we invite you to take on new challenges, test your ideas, and celebrate success.

Check our Careers Site at https://www.siemens-healthineers.com/de/careers
As an equal opportunity employer, we welcome applications from individuals with disabilities.

Wish to find out more before applying? Contact us: +49 (9131) / 17 – 1717, if you wish to discuss any initial questions with our recruitment team. The contact person handling this job ad is
Laura Roos.

We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Click here to get started.

Siemens Healthineers Germany was awarded the Great Place to Work® certificate.

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