Freelance CRM Strategist (French Speaking)

Smart Bug Media is one of the most respected names in the Hub Spot ecosystem — and we’ve earned it.

We didn’t get here by accident.

Smart Bug has built a reputation that most agencies only aspire to: Hub Spot North American Partner of the Year, a fully remote team of specialists who punch well above their weight, and a client base that doesn’t just hire us — they stay with us.

That last part is the one we’re most proud of.

Remote by design and strategic by nature, we’ve never believed that great work requires a corner office or a campus cafeteria.

What it requires is the right people, deeply aligned on outcomes, working with clients who trust them to deliver.

That’s the culture we’ve built — one where expertise travels, relationships run deep, and the work speaks for itself.

We’re obsessed with client outcomes.

Not vanity metrics.

Not feel‑good reports.

Real, measurable growth that makes our clients look like heroes inside their own organizations.

When Smart Bug is in your corner, your team wins — and that’s exactly why our clients keep coming back.

The CRM Strategist reports to the Sr.

Director, Strategy and is the primary architect responsible for leading high‑complexity Hub Spot implementations.

This is a highly technical role focused on the intersection of Revenue Operations (Rev Ops), Hub Spot systems architecture, and native integrations.

You are the face of Smart Bug and the first impression of the company to our customers — you should be adept at building relationships and trust with senior‑level clients.

To succeed in this role, you must be an engaged professional with unwavering commitment to providing an incredible customer experience, including strong client communication and impactful client results.

You will translate complex business requirements into scalable technical workflows and native integrations thatdrive measurable revenue growth.

You will be measured by

• Client satisfaction (results, retention, awards, reviews, referenceable clients)
• Customer growth and profitability
• Client effective billing rates (EBRs)
• Out‑of‑scope revenue attainment
• Setting and achieving SMART client goals
• Timely strategy delivery
• Individual utilization rates that meet company goals

Responsibilities

• Lead large‑scale, high‑complexity Hub Spot implementation projects, ensuring alignment with strategic and tactical business goals.
• Identify and recommend complementary services to expand scope; provide scoping, quotes, and direction for implementation.
• Stay informed on industry trends and Hub Spot’s competitive position to keep client strategies cutting‑edge.
• Translate client and internal strategies into comprehensive Hub Spot solutions supporting marketing, sales, customer success, and operational workflows.
• Provide intermediate to advanced configuration of Hub Spot Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Hub Spot AI.
• Own the strategy and configuration of native Hub Spot integrations (e. g., Salesforce, Microsoft Dynamics, Net Suite) with expertise in sync rules, field mapping, and conflict resolution.
• Revenue Engine Optimization: Design and implement data schema, custom objects, and property mapping aligned to the client’s Rev Ops strategy.
• Build and optimize revenue engine components including lead scoring, advanced attribution, and automated marketing‑to‑sales‑to‑service hand‑off sequences.

Build complex Rev Ops dashboards that demonstrate clear ROI to stakeholders.

• Data Governance: Implement data governance best practices including deduplication logic and hygiene standards to maintain Hub Spot as a reliable single source of truth.
• Provide training to clients and internal teams on how to use their customized Hub Spot instance effectively; offer ongoing support and troubleshooting assistance.
• Obtain your Hub Spot Trainer Certification and help onboard clients to the platform.
• Configure Hub Spot instances from the ground up, including custom objects, property mapping, and data schema aligned to client specifications.
• Translate business requirements into scalable Hub Spot configurations that support the full customer lifecycle.
• Business Process Mapping: Conduct technical discovery to map “Current State” vs. “Future State” processes, identifying technical bottlenecks in the revenue funnel.
• Guide and mentor CRM Specialists and support Marketing Strategists on complex projects.
• Collaborate cross‑functionally to align CRM solutions with broader business objectives.
• Champion knowledge sharing and process optimization within the team.
• Monitor and manage project budgets and scope; track and meet effective billing rate (EBR) goals.
• Work with the internal Smart Bug team to ensure quality work is delivered to clients.
• Create and follow processes that result in differentiated client results and quality.

Required Skills & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Technical Experience: Minimum 5 years of experience building complex solutions within the Hub Spot platform.
• Written and verbal fluency in Canadian French, including grammar, spelling, and communication skills.
• Proven experience with the Hub Spot software suite and a deep understanding of the Hub Spot ecosystem.
• Rev

Ops Expertise: Proven ability to design systems around revenue‑driving processes (lead‑to‑cash, forecasting, and attribution).

• Integration Fluency: Deep understanding of how Hub Spot integrates natively with external tech stacks and the ability to manage complex data syncs.
• Understanding of complementary technologies clients may use within the Hub Spot ecosystem.
• Analytical Skills: Strong ability to navigate complex business challenges and translate them into automated technical solutions.
• Exceptional communication, presentation, and interpersonal skills.
• High level of organization, attention to detail, and ability to manage multiple priorities.
• Demonstrated ability to ensure high client satisfaction while adhering to Smart Bug values.
• High level of integrity, work ethic, and professionalism; passion for client success.
• Experience working remotely in a similar role strongly preferred.
• Hub Spot Trainer Certification, Hub Spot Marketing Software, Sales Software, Service Hub, and Revenue Operations Certifications.

Preferred Qualifications

• Hub Spot certifications (e. g., Hub Spot Solutions Architect, Revenue Operations, or Marketing Hub Implementation).
• Experience working within a Hub Spot Partner agency environment.
• Familiarity with CRM migration projects, including data mapping and clean data transfer from legacy systems.
• Exposure to complementary Rev Ops tools such as Gong, Outreach, Zapier, or data enrichment platforms like Clearbit or Zoom Info.
• Experience with project management methodologies and tools (e. g., Agile, Scrum, or platforms like Teamwork or Asana).
• Ability to create technical documentation including SOPs, data dictionaries, and system architecture diagrams.
• Bachelor’s degree in Business, Marketing, Information Systems, or a related field.
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