Growth Marketing Manager - Digital Marketplace Automotive (f|m|d) (80-100%) - Zürich - Hybrid Work

• Full-time

Company Description

Welcome to SMG Swiss Marketplace

We are a pioneering network of online marketplaces and a leading European digital company that simplifies people\’s lives with forward-looking products.

Job Description

We’re looking for a motivated and data-driven Growth Marketing Manager to join our Automotive Marketing team reporting to the Senior Customer Engagement Manager. In this role, you\’ll play a key part in designing and executing personalized, multi-channel marketing campaigns that drive customer engagement and business growth . You’ll bring your marketing expertise, analytical mindset, and hands-on attitude to a fast-paced, collaborative environment where experimentation and continuous learning are at the heart of everything we do.

What you\’ll do:

• Design and execute experiments to improve key funnel metrics (acquisition, activation, retention)
• Build and optimize multi-channel lifecycle programs across email, push, in-app, and on-site
• Analyze performance data and user behavior to uncover insights and inform strategy
• Work closely with Product, Data, and Engineering to ideate and launch growth initiatives
• Own and improve segmentation, targeting, and personalization across touchpoints
• Leverage tools like Braze, Bloomreach, or similar to run scalable, automated campaigns
• Continuously A/B test copy, channels, and workflows to improve outcomes
• Develop dashboards and reports to monitor growth KPIs and campaign impact

Qualifications

What you\’ll bring:

• 3+ years of experience in growth marketing, CRM, or lifecycle marketing
• Strong analytical skills — fluent in data, comfortable with SQL and Excel
• Proven track record of running growth experiments and optimizing marketing funnels
• Hands-on experience with marketing automation platforms or CDPs (Braze, Bloomreach, Salesforce Marketing Cloud, etc.)
• Experience in customer journey mapping and personalized communication strategies
• Comfortable working cross-functionally with Product, Tech, and Data teams
• Organized and execution-focused — you can manage multiple initiatives at once
• Excellent communication skills in English and ideally German (French or Italian is a plus)
• Curious, resourceful, and growth-minded

Additional Information

Benefits you’ll love:

• 6 weeks of holidays (with the possibility to buy up to 10 additional days)
• 40-hour week (flexitime with a cap at 45 hours – We take work-life balance seriously)
• 4 months\‘ notice after the probationary period
• SBB Half-Fare Card
• 18 weeks maternity and 6 weeks paternity leave (also in case of adoption)
• Professional accident and supplementary insurance (100% covered by SMG)
• No fixed office days (you work where you feel most comfortable)
• Independent counselling centre for personal and psychological problems
• Gender-neutral fair pay with clearly defined career profiles
• Choose your hardware (Mac or Windows + monitor for home)

Apply now with your CV and send us any additional documents you think we should read to understand that you are the perfect fit.

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