PPC Manager

PPC Manager

PPC | Google Ads | Acquisition Strategy

ROLE OVERVIEW

Responsibility: Drive new customer growth via PPC strategies for our e-commerce clients

Reports To: Head of Acquisition and occasionally the COO

Location: Hybrid/flexible - Leeds Head Office and working-from-home options

Compensation: Competitive Salary + Audit Bonus Scheme + 26 Days Paid Holiday

MAIN ACCOUNTABILITIES

• Ensure the success of a multitude of high-spending clients from a range of different niches. Being able to generate results under pressure is key. Poor results = poor client retention rates.
• Strategise, build, and execute campaigns on Google Ads on an ongoing basis for multiple clients. In some instances, spending over £5,000 per day on the clients' behalf.
• Build and maintain a diverse portfolio of high-ticket clients.
• Communicate with your own clients regularly via Slack and Google Meet.
• Assist with the training of new and existing media buyers within our team. Contribute to the improvement of our internal processes within the department.
• Work closely with the Head of Acquisition to align on activity and progress.
• Provide expertise on current eCommerce best practices, including but not limited to: Paid Ads, Retention strategies, creative, CRO, landing pages, product strategy, Shopify, analytical tools, etc.
• Keep up to date with eCommerce best practices through training, research, etc.
• Effectively communicate and collaborate across the Company.
• Think how our clients think.

SUCCESS IN 6 MONTHS

• Have proven performance consistently across your client base. Push ad spend and grow month-on-month revenue for your clients all while maintaining their profit margins.
• Deliver impactful training sessions to the rest of the PPC team and mentor them daily.
• Push management/leadership. Question the way we do things and bring new ideas to the table on a weekly basis.
• The Head of Acquisition is overheard saying to the COO, "The new PPC Manager is smashing it, we'd never have been able to grow this much in such a short space of time without them..."

SUCCESS IN 12 MONTHS

• Have an immaculate track record in driving results for your client base. At this point, you'll probably have a few clients whom you've completely transformed their brand and lives.
• Be in a position where a whale-sized client comes through the doors and management has no hesitation in assigning them to you.
• Have played a key role in implementing new processes or technologies within our PPC function that's improved client satisfaction, employee engagement, or profitability.
• Have progressed to a senior PPC manager.

SUCCESS IN 24 MONTHS

• Progress up the ranks to management (becoming 'Head of PPC' and responsible for a team of 5-6 people).
• Have made a name for yourself in the e-commerce industry.
• Have implemented a handful of new processes or technologies that have forever changed the way we do things.
• Have made a huge impact in the upskilling of PPC executives to the point where anyone in the team will be able to handle a whale client. An executive you helped mentor will have also progressed to the PPC manager role.

ATTITUDE: YOU

• Will take complete ownership of your successes and failures.
• Are entrepreneurial with the ability to see the bigger picture.
• Have a proactive approach.
• Have exceptional attention to detail.
• Confident in building long-term relationships with your client base.
• Can self-manage and prioritise tasks efficiently.
• Have excellent leadership qualities.

EXPERIENCE & SKILLS

• You need at least 2 years of experience running Google Ads for e-commerce brands at a high level.
• Previous agency experience is ideal. If not, you must have experience within a 7-9 figure e-commerce brand.
• A broad understanding of Shopify and e-commerce. If you've never heard of Shopify, Klaviyo, or Triple Whale then this role won't be for you. You must have extensive knowledge of the operations and advertising strategies of high-level ecom brands.
• Top-notch research skills. With the need to pivot from client to client, you'll need to be able to do in-depth research and get up to speed on the industry and market quickly.

BENEFITS OF WORKING AT SOAR

• Our incredible client base. We work with a wide range of companies, spanning multiple niches and continents. You will be working in collaboration with some of the fastest growing and most established DTC e-commerce companies in the world.
• Building your skills. Our diverse service offering and client base ensure that no two days are the same - with opportunities to broaden your skillset at every turn. We're committed to ensuring that all of our team are constantly developing and evolving toward their own personal goals.
• Ongoing mentoring. You will learn how to advertise and write copy better than 99.9% of media buyers which is an incredibly sought‑after and ...