Senior Sales Manager in München

Company Description

Software Defined Automation (SDA) is an Industrial DevOps platform built for automation engineers working in OT and PLC environments. SDA provides manufacturing and process industries with a unified way to version, automate, and govern PLC and controller code across multi-vendor, brownfield installations, without requiring rip-and-replace projects. The platform enables automated PLC backup and restore, version control and change tracking, CI/CD pipelines for industrial automation code, and compliance documentation aligned with NIS2, NIST, IEC 62443, SOC2, and ISO 27001. SDA also delivers AI-powered insights on plant-wide automation code and integrates into existing OT infrastructure, scaling from single plants to global rollouts. Headquartered in Boston, MA, with a European office in Munich, Germany, SDA is trusted by automation teams in automotive, pharma, food & beverage, logistics, and more, including Henkel, Continental, and Boehringer Ingelheim.

Role Description

This is a full-time, on-site Senior Sales Manager role based in Munich. The Senior Sales Manager will lead end-to-end sales activities, including prospecting, qualifying leads, conducting discovery calls, and delivering tailored product demos to enterprise customers in manufacturing and process industries. This role will own complex sales cycles, develop account strategies, manage pipelines, and negotiate commercial terms to close new business and expand existing accounts. The Senior Sales Manager will collaborate closely with marketing, product, and customer success teams to refine messaging, support pilots and proof-of-concept projects, and ensure a smooth handover into implementation. The position also involves gathering market feedback, contributing to go-to-market plans, and representing SDA at industry events and customer meetings.

Qualifications

• Track record in B2B software or industrial automation sales, preferably selling to OT, manufacturing, or process industry customers.
• Experience managing complex, multi-stakeholder enterprise deals, including account planning, pipeline management, and accurate forecasting.
• Strong skills in customer discovery, solution selling, and delivering compelling demos and presentations to technical and business audiences.
• Ability to negotiate commercial agreements, build long-term relationships, and drive upsell and expansion within existing accounts.
• Familiarity with PLCs, OT infrastructure, or DevOps concepts (version control, CI/CD, compliance) is highly beneficial.
• Comfort working in a fast-paced scale-up environment, with a proactive approach to identifying opportunities and improving sales processes.
• Excellent written and verbal communication skills in English; German language skills are a strong advantage for the Munich-based role.
• Bachelor’s degree in Business, Engineering, or a related field, or equivalent practical experience.
• Willing