- Strategic analysis and management of the credit card portfolio to identify growth, revenue, and optimization potential, as well as deriving targeted activation and sales measures
- Conceptualization, implementation, monitoring and optimization of sales/marketing campaigns to increase card activation and usage, leverage up-selling and cross-selling potential, and maximize customer lifetime value
- Define core value propositions, product positioning, and messaging frameworks
- Partner with CRM Managers and Communications to ensure cohesive, high-impact storytelling across all channels
- Leverage competitive research, customer segmentation, and product data to identify growth opportunities and adoption drivers
- Partner with Marketing and Product to define roadmaps using customer insights
- Collaborate closely with Risk, Control, and Compliance teams to navigate complex regulatory standards, delivering product and service launches that are both fully compliant and frictionless
- Depending on your level of experience, your responsibilities and scope of role will range
- We don’t care much about fancy titles, but rather about real personal and professional development, as laid out in our learning framework. Let’s figure together out how you can contribute to our team
Benefits
- Learning & development budget
- Remote working allowance
- Free online yoga
- Referral program
- Mental healthcare service
- Public transport allowance
- Partial lunch reimbursement
- Additional vacation days
- Glasses for laptop work
- Fruits and drinks at the office
- Volunteering days
Excellent German language skills; English is a strong plusAttention to detail and strong communication, presentation, and stakeholder management skillsHands-on mentality4+ years of experience in product/portfolio management, project management or strategic management in the field of retail banking or fintechProven track record in product marketing, GTM execution, and growth metrics optimizationStrong sense of team workData-driven mindsetCreative problem-solving skillsExceptional communication, and cross-functional collaboration skillsExperience in the management of credit card portfolios is a strong plusExperience with data analytics, marketing automation and tracking toolsBachelor’s degree in Business, Economics, Finance, or a related fieldComfortable working with AI tools, thinking critically about AI outputs, and contributing to a culture of responsible AI use. We expect you to demonstrate comfort with AI-assisted workflows and a willingness to continuously develop their AI capabilities as the technology evolvesStrong background in data analytics, user segmentation, and funnel optimizationStrong project/program management skillsA structured, result-oriented and independent way of working
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Senior Product Marketing Manager in München Arbeitgeber: Solaris
Solaris ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern nicht nur ein wettbewerbsfähiges Gehalt und umfangreiche Benefits wie ein Weiterbildungsbudget von 1.000 € pro Jahr bietet, sondern auch eine dynamische und integrative Arbeitskultur fördert. Mit einem klaren Fokus auf persönliche und berufliche Weiterentwicklung durch die Solaris Academy und interne Mobilität, ermöglicht das Unternehmen seinen Mitarbeitern, in einem innovativen Umfeld zu wachsen und an der Transformation zur ersten AI-nativen Bank Europas aktiv teilzunehmen.
