Senior PR & Influencer Manager – DACH, Netherlands, Poland & CEE

Our Story

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME10’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

What You'll Do

We are looking for a highly connected culturally relevant, entrepreneurial and commercially minded PR & Influencer Manager to lead our creators marketing, cultural campaigns, events and agency management efforts across DACH, the Netherlands, Poland and selected CEE markets, with a strong focus on Germany.

This is a hands-on role for a relationship builder who thrives in a fast-paced environment, understands local cultural nuances& communities, and has an exceptional network of creators, influencers, talent managers, media,agenciesand retail partners.

The ideal candidate combines strategic thinking with flawless execution and understands how PR, influencer marketing and events contribute to both brand desirability,commercialperformanceand community building.

The candidate mustdemonstratestrong business acumen and act as a strategic partner to Marketing, Commercial and Retail teams to drive awareness,engagementand sales across the region.

What You'll Be Working On

Strategic Communications & Influencer Marketing

• Develop and execute integrated PR, influencer,creatorand event strategies across DACH, Netherlands,Polandand CEE.

• Identifyemerging cultural trends, socialconversationsand opportunities relevant to local audiencesand fandom.

• Create locally relevant campaigns rooted in consumer insights, market dynamics,culturalmoments& highlyrelevant communities.

• Ensure strong alignment between brandobjectives, retailerprioritiesand commercial opportunities.

Influencer & Creator Relations

• Build,nurtureandmaintainstrong relationships with key creators, influencers, talent managers, mediacontactsand industry stakeholders across the region.

• Develop long-term creator partnerships that drive both brand affinity and business impact.

• Partner with retailers and agencies to maximize earned and paid influencer opportunities.

• Organize regular creator engagement moments, networkingeventsand relationship-building initiatives.

PR & Media Relations

• Develop and execute local PR strategies supporting brand launches, productinnovationsand key business moments.

• Build andmaintainstrong relationships with beauty,lifestyleand business media.

• Monitor media coverage, competitoractivityand industry trends.

• Support reputation management and ensure consistent brand positioning across markets.

Agency & Partner Management

• Manage PR,influencerand event agencies across the region.

• Set clear KPIs,objectivesand performance expectations.

• Monitor deliverables, budgets,timelinesand reporting.

• Drive accountability,efficiencyand continuous optimization across agency partnerships.

• Build briefs and creative campaigns with partners, with a suggestion of the best agencies to oversee new projects

Campaign Management &Reporting

• Oversee campaign execution from briefing through delivery.

• Manage andmonitorcampaign performance throughCreatorIQand other relevant tools.

• Track KPIs, budgetutilizationand ROIs activations

• Provide actionable insights and recommendations tooptimizefuture performance.

• Manage budgets in partnership with local Marketing Managers and regional leadership.

• Monitor market trends, competitoractivitiesand best practices.

Events & Community Building

• Develop and execute influencer events, launches, retailer activations, press events and community experiences.

• Represent the brand atkey eventsand networking opportunities.

• Build meaningful relationships across the creator,mediaand retail ecosystem.

• Ensure all events deliver clear business outcomes and measurable impact.

Cross-FunctionalCollaboration

• Support retailer activations,key customer momentsand media campaignswith the lead ofSrConsumer Eng. Manager

• Ensure consistency of messaging and brand positioning across all channelsand all internal stakeholders

• Provide strategic counsel on communications, influenceropportunitiesand market-specific initiatives

Must Haves

• Minimum6 to 8years of experience in influencer marketing, PR, communications,eventsor integrated marketing.

• Strong experience working across Germany (broader European markets is a plus)

• Experience managing events, creatortripsand community activations.

Network & Market Knowledge

• Extensive network of creators, influencers, talent managers, mediacontactsand agencies across Germany.

• Strong understanding of the German influencer ecosystem,mediaandcultural landscape.

• Experience across DACH markets is highly desirable(Knowledge of the Netherlands, Poland and CEE markets is a plus)

• Familiarity with key retail partners such as Douglas, Sephora,Flaconiand leading beauty retailers is highly valued.

Skills&Competencies

• Exceptional relationship-building and stakeholder management skills.

• Strong project management and organizational capabilities.

• Data-driven mindset with experience measuring andoptimizingcampaign performance.

• Excellent communication,presentationand negotiation skills.

• Ability to manage multiple projects simultaneously in a fast-moving environment.

Languages

• Fluent in German and English (mandatory).

WhoYou Are

• Positive,naturally curious about culture,trendsand consumer behavior.
• Relationship-driven and highly collaborative.
• Comfortable operating in a dynamic, high-growth environment.

Why Sol de Janeiro?

• Competitive salary and bonus program for full-time team members

• Flexible hybrid work environment with opportunities for collaboration and growth

• Inclusive culture that values diverse perspectives and celebrates individuality

• The chance to be part of a fast-growing, award-winning global beauty brand

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro