LOOKING FOR STELLAR TOP CANDIDATES
Position: Technical Paid Media Manager
Working Hours: Full-Time│Mon - Friday US EST
Search Location: Philippines│South Africa│Latin America│
Salary: 2100-3000 USD per month
The Final Salary Offer depends on the client’s decision, interview results, and experience
About the Client:
Our client is a franchise-focused marketing company that helps franchise and multi-unit brands grow through strategic storytelling, performance marketing, and disciplined execution. Their approach combines structured brand narratives with data-driven marketing strategies designed to move markets, generate qualified leads, and build belief in growing franchise systems.
The company is currently undergoing a strategic evolution, intentionally focusing on its strongest core capabilities while building a more efficient and scalable foundation for future growth. As part of this strategy, they are seeking a Technical Paid Media Manager who can bring strong hands‑on execution, analytical thinking, and technical paid media expertise to the team.
About the Role:
The Technical Paid Media Manager will be responsible for the hands‑on management, optimization, tracking, and analysis of paid media campaigns across franchise and multi‑unit client accounts.
This is not simply a campaign coordination role. The ideal candidate should be technically strong within advertising platforms, comfortable troubleshooting tracking and performance issues, and capable of independently identifying opportunities to improve campaign efficiency.
The successful candidate will combine paid media execution with strong analytical and problem‑solving skills to help the company deliver measurable client results while operating efficiently and profitably.
Role Responsibilities
Paid Media Management
- Build, launch, manage, and optimize paid media campaigns across client accounts
- Manage campaigns designed to generate qualified leads and support franchise growth
- Monitor campaign performance and make ongoing optimizations based on data
- Manage targeting, audiences, bidding strategies, budgets, placements, and campaign structures
- Conduct A/B testing across creative, messaging, audiences, and campaign configurations
- Ensure campaigns remain aligned with client objectives and performance targets
Technical Campaign Execution
- Own the technical setup and ongoing health of paid advertising campaigns
- Configure and troubleshoot conversion tracking
- Validate pixels, tags, events, and attribution configurations
- Identify tracking discrepancies and resolve technical campaign issues
- Ensure campaign data is accurate and reliable for optimization and reporting
- Troubleshoot platform, tracking, or integration issues that may impact performance
Performance Optimization
- Analyze campaign data to identify trends, opportunities, and underperforming areas
- Optimize campaigns around metrics such as:
- Cost per lead
- Cost per acquisition
- Conversion rate
- Click‑through rate
- Cost per click
- Return on ad spend
- Recommend budget reallocations based on performance
- Identify opportunities to improve lead quality while controlling acquisition costs
- Continuously test new strategies to improve overall campaign efficiency
Franchise & Multi‑Unit Marketing
- Support paid media strategies for franchise and multi‑location organizations
- Understand the differences between corporate, franchise development, and location‑level marketing objectives
- Help generate demand and qualified opportunities across multiple markets
- Adapt targeting and campaign strategies based on geography, audience, and franchise growth objectives
- Maintain consistency while managing campaigns across multiple locations or markets
Reporting & Analysis
- Monitor campaign performance and maintain accurate reporting
- Translate complex advertising data into clear, actionable insights
- Identify performance trends and communicate recommendations proactivelyTo fix: Remove line with 'Identify performance trends...' after hyphen? Wait we had earlier line:
- Identify performance trends and communicate recommendations proactively
- that is correct. Let's keep. We need to have closing .
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Technical Paid Media Manager - 63078297782 Arbeitgeber: Somewhere
Unser Unternehmen ist ein führendes Labor für Verpackungs- und Materialprüfungen, das Herstellern und Produktunternehmen hilft, die Qualität, Sicherheit und Konformität ihrer Produkte sicherzustellen. Wir bieten eine dynamische Arbeitsumgebung, in der Teamarbeit und persönliche Entwicklung gefördert werden. Als Sales Development Representative haben Sie die Möglichkeit, aktiv zum Wachstum des Unternehmens beizutragen und Ihre Karriere in einem leistungsorientierten Umfeld mit attraktiven Verdienstmöglichkeiten voranzutreiben.
