ppsommelia. is a Zurich-based e-commerce company selling curated wines online to customers across Switzerland. We’re a small, fast-moving team on a mission to make discovering and buying great wine simple, enjoyable, and free of pretension. /ppWe’re looking for a Marketing Lead to own brand for sommelia. — building the marketing engine that brings new customers to our shop and keeps them coming back. /ph3Tasks /h3ulliOwn and execute sommelia.'s marketing strategy across paid, organic, social, content, and email/CRM channels /liliPlan, launch, and optimize paid acquisition campaigns (Meta, Google Ads) to drive traffic, conversions, and sustainable customer growth /liliBuild and grow our social media presence, including content planning and execution /liliDevelop and drive our SEO and content strategy to grow organic visibility /liliSet up and manage email/CRM lifecycle campaigns (welcome series, abandoned cart, retention, re-engagement) /liliTrack key marketing metrics (CAC, ROAS, conversion rate, LTV) and use data to continuously improve performance /liliPlan and execute seasonal campaigns, promotions, and product launches /liliWork closely with the founders on brand positioning, messaging, and overall growth strategy /liliManage relationships with external partners, freelancers, or agencies as needed /li /ulh3Requirements /h3ulliSeveral years of marketing experience in e-commerce — this is a must-have /liliExperience marketing wine or other beverage/CPG products is a strong plus; prior experience in wine e-commerce specifically is ideal /liliProven track record running paid acquisition campaigns (Meta/Google Ads) with measurable ROI /liliStrong analytical skills — comfortable working with performance data and using it to drive decisions /liliHands-on experience with email/CRM platforms (e.g. Klaviyo) and SEO/content marketing /liliExcellent written communication skills; German and/or French is a plus for our Swiss customer base /liliEntrepreneurial, hands‑on mindset — happy to wear multiple hats in a small, fast-moving team /liliBased in or willing to flexibly work from Zurich /li /ulh3Benefits /h3ulliReal ownership — shape sommelia.'s marketing from the ground up, with direct input into brand and strategy /liliClose collaboration with the founders — flat structure, fast decisions /liliFlexible working hours /liliA generous staff allowance on our wine selection /li /ul /p #J-18808-Ljbffr
