Overview
In this ABM Manager role, you own the account-based marketing program for Sonar’s most strategic enterprise accounts. You will lead strategy, execution, and measurement across one-to-one, one-to-few, and one-to-many campaigns, aligning marketing with sales to accelerate pipeline and expansion. You’ll orchestrate multi-channel plays and partner with product marketing to tailor messaging for technical and executive buyers. This position offers impact at scale within a fast-growing, AI-driven software company.
Leistungen / Benefits
- relocation support
- in-office collaboration days (anchor days)
- diversity, equity, and inclusion emphasis
- equal opportunity employer
- opportunity to work in a fast-growing AI software company
- comprehensive background checks before start date
Verantwortungsbereiche
- Define and drive Sonar’s ABM strategy across target tiers, prioritizing accounts with sales
- Plan, build, and optimize multi-channel campaigns (paid, email, web personalization, direct mail, content) by account stage
- Bridge marketing and sales; co-develop account plans with AEs and SDRs and synchronize outbound and marketing motions
- Define and refine the ICP with product marketing and sales using data, intent, and win/loss insights
- Leverage intent signals and engagement data to identify in-market accounts and trigger plays
- Drive pipeline and expansion by tracking engagement, opportunities, and influenced pipeline
- Measure ABM impact with metrics like account engagement, pipeline, velocity, and ROI; provide data-driven recommendations
- Collaborate with content teams to develop account- and persona-specific messaging and assets
- Integrate ABM into field programs and events (roundtables, webinars) to engage priority accounts
- Manage ABM budget, platforms, data, and agency vendors to ensure quality execution
Zentrale Anforderungen
- ≥5 years in B2B marketing with ABM, demand gen, or integrated campaigns; experience in enterprise SaaS or tech
- Proven track record delivering ABM programs that drive pipeline and expansion
- Hands-on experience with ABM/intention platforms (6sense, Demandbase, RollWorks)
- Strong analytics: interpret data, optimize spend, track engagement and ROI across channels
- Experience partnering with sales/SDR to align on account strategy, plays, and follow-up
- Proficiency with marketing automation tools and CRM (Marketing Cloud, Salesforce)
- Familiarity with paid media and digital channels for ABM (LinkedIn, programmatic display)
- Highly organized with the ability to manage multiple programs and stakeholders
- Exceptional communication and interpersonal skills
- Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)
- collaboration across marketing and sales
- strong communication
- analytical thinking
- ABM platforms: 6sense, Demandbase, RollWorks
- CRM: Salesforce
- Marketing automation: Marketing Cloud
Account Based Marketing (ABM) Manager in Genève Arbeitgeber: SonarSource
SonarSource ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern in der Schweiz ein dynamisches und unterstützendes Arbeitsumfeld bietet. Mit einem starken Fokus auf Mitarbeiterentwicklung und einer offenen Unternehmenskultur fördern wir Innovation und Zusammenarbeit, während wir gleichzeitig attraktive Vergütungs- und Sozialleistungen bieten. Unsere Mitarbeiter haben die Möglichkeit, in einem zukunftsorientierten Bereich wie der KI-gesteuerten Codesicherheit zu arbeiten und ihre Karriere durch gezielte Schulungen und Mentoring-Programme voranzutreiben.
