Freelance Copywriter

About the RoleWe\’re looking for a seasoned freelance Copywriter to support our marketing and brand efforts in the English-speaking markets. This role blends creative storytelling and writing with content execution and localization—ensuring the delivery of compelling, high-quality content across channels.TasksYour ResponsibilitiesLocalize content using tools like Smartly or other Basic Video Editing Tools/CMSDevelop high-impact content for brand, product, marketing, and performance channelsConceptualize and write conversion-optimized ads and landing pagesCreate and pitch concept ideas, messaging frameworks, and story-driven conceptsTake ownership of content projects, including timeline planning, coordination with stakeholders, and delivery trackingManage and maintain the content and assetCollaborate with design, growth, and product marketing teams to ensure consistency across touchpointsEnsure brand tone and messaging is aligned across platforms (website, email, social media, paid ads, etc.)RequirementsYour Profile3+ years of professional experience in content creation, copywriting, or editorial—ideally in digital or consumer-facing environmentsStrong conceptual and storytelling skills with a sharp eye for language and visualNative-level English (written and spoken)Highly organized, self-driven, and detail-orientedConfident working with tools such as CMS, Figma, Teams, and project/content management platforms (e.g. Jira, Airtable)Nice to HaveAdditional language skills is a plus Background in the health industry and lead generation business Familiarity with SEO, UX writing, and performance marketing principlesUnderstanding of content-related KPIs (e.g. CTR, conversion, engagement, bounce rate) and ability to translate insights into optimization strategies