Overview
You will translate global brand strategy into local DACH initiatives, lead omnichannel campaigns, and drive demand for a premium audio brand. In a cross-functional setup, you’ll collaborate with Sales, E-Commerce, Finance, and Global Marketing to fuel growth and market expansion. The role offers ownership of strategy, budget, and performance analytics in a dynamic, hybrid environment. You will shape product launches and seasonal campaigns while maintaining a clear ROI focus.
Leistungen / Benefits
- flexible hybrid working model
- training opportunities
- individual development plans
- significant ownership and autonomy
Verantwortungsbereiche
- Translate global brand strategies into local DACH marketing initiatives
- Develop and lead integrated omnichannel campaigns across digital, retail, PR, influencer, and partnership channels
- Drive consumer demand across the customer journey from awareness to loyalty
- Lead go-to-market strategies for product launches and seasonal campaigns
- Analyze market trends, consumer insights, and campaign performance to identify growth opportunities
- Own and manage the regional marketing budget ensuring ROI and commercial impact
- Collaborate with Sales, E-Commerce, Finance, and Global Marketing teams
Zentrale Anforderungen
- 8+ years of experience in commercial, brand, or integrated marketing
- Proven success in developing and executing omnichannel marketing campaigns that drive business growth
- Strong understanding of consumer marketing, brand building, demand generation, and customer acquisition
- Excellent strategic thinking with a hands-on, entrepreneurial mindset
- Strong analytical skills with experience managing budgets and measuring marketing effectiveness
- Fluent German (native or near-native) and strong English skills
- Experience in consumer electronics, consumer goods, lifestyle brands, or agency environments is a plus
- entrepreneurial mindset
- strong strategic thinking
- collaboration across functions
- omnichannel marketing
- budget management
- campaign measurement/ROI
Head of Marketing DACH, Sennheiser Consumer Hearing (m/f/d) in Braunschweig Arbeitgeber: Sonova
Sennheiser Consumer Hearing ist ein hervorragender Arbeitgeber, der eine inklusive Unternehmenskultur fördert und es Ihnen ermöglicht, Ihre Karriere mit Ihren persönlichen Interessen in Einklang zu bringen. Mit einem flexiblen hybriden Arbeitsmodell und umfangreichen Weiterbildungsmöglichkeiten bieten wir außergewöhnliche Wachstumschancen, während Sie die Wachstumsstrategie einer globalen Premium-Marke gestalten und dabei signifikante Verantwortung und Autonomie genießen.
