Vice President, Tire Aftermarket Growth

Base Pay Range

$175,000-$250,000

The Division VP, Tire & Aftermarket Growth is accountable for transforming Sonsio’s Tire & Mechanical business into a scalable, tire‑led aftermarket growth platform.

This leader defines the strategy, operating model, and organizational alignment required to grow the business while protecting key mechanical programs and long‑standing industry relationships.

This role is a business builder, responsible for platform design, commercial architecture, and cross‑functional execution, not a traditional sales VP.

As Division Vice President, Tire & Aftermarket Growth your essential job functions will include the following:

• Strategy & Growth Leadership
• Define and execute a tire‑led aftermarket growth strategy aligned to Sonsio’s enterprise objectives.
• Champion a culture of accountability, data‑driven decision making, and cross‑functional collaboration.
• Identify and prioritize market segments, distribution partners, and growth channels capable of producing scalable revenue.
• Establish a clear roadmap to grow the business to achieve annual sales targets while managing risk and concentration.
• Treat mechanical programs as a strategic adjacency, using them selectively to support relationships, bundling, and retention—not as a primary growth engine.
• Go‑to‑Market & Sales Architecture
• Design and deploy go to market execution model by customer tier and segment, reducing dependency on executive‑led deal making.
• Own account segmentation (Tier 1 / Tier 2 / Tier 3) with defined engagement, coverage, and expectations.
• Ensure Salesforce and supporting tools are used as growth systems—not just reporting tools—to manage pipeline, prioritization, and capacity.
• Drive consistent opportunity qualification, pricing discipline, and portfolio focus.
• Team Leadership & Organization Design
• Champion a culture of collaboration, transparency, and continuous improvement to support organizational alignment and change adoption.
• Build, lead, and continuously calibrate a lean, high‑impact team aligned to the future‑state platform model.

• Establish clear role differentiation across

• Growth leadership
• Strategic business development
• Program enablement and execution
• Reduce reliance on individual heroics by embedding accountability, process, and clarity.
• Attract, develop, and retain talent capable of scaling the platform over time.
• Program Enablement & Execution Discipline
• Ensure tire and mechanical programs are designed for repeatability, scalability, and efficient onboarding.
• Partner cross‑functionally with Product, Operations, Claims, Legal, IT, and Marketing to simplify program launches and ongoing management.
• Drive standardization of data requirements, configurations, and partner handoffs for improved delivery quality.
• Reduce reactive issue resolution through proactive root‑cause elimination and improved program design.

Drive cross‑functional alignment to ensure teams operate from a shared understanding of program requirements, timelines, and partner expectations.

• Relationship Stewardship & Industry Presence
• Maintain strong executive‑level relationships with key partners, associations, and clients while institutionalizing those relationships within the organization.
• Represent Sonsio credibly in the auto aftermarket, particularly across tire‑adjacent channels.
• Protect long‑standing relationships during periods of change, ensuring trust and alignment remain intact.
• Other Duties as Assigned
• Position Requirements
• Bachelor’s degree or equivalent professional experience.
• 10+ years in the automotive aftermarket or tire industry.
• Demonstrated success building or scaling businesses in constrained or competitive channels.
• Proven experience leading organizational change, aligning cross‑functional teams, and modernizing operating models in complex or legacy environments.
• Proven ability to lead through ambiguity and redesign operating models.
• Strong strategic and analytical leadership capabilities.
• Strong internal operator with comfort in systems, process, and cross‑functional environments.
• Experience leveraging CRM, reporting, and technology to drive growth and accountability.
• Excellent communication and facilitation skills.
• Competencies Required
• Strategic Growth Mindset
• Commercial & Financial Acumen
• Influence & Change Leadership
• Operational Discipline
• Customer & Partner Focus
• Agility and Decision Quality
• Talent Development

Physical Requirements

• Ability to travel up to 50–70%, including air and ground travel.
• Ability to sit or stand for extended periods and use standard office technology.
• Drug Policy
• Sonsio is a drug‑free environment. All applicants being considered for employment must pass a pre‑employment drug screening before beginning work.

EOE Statement

Sonsio is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities.

*ADA Disclosure: Any candidate who feels that they may need an accommodation to complete this application, or any portion of same, based on the impact of a disability should contact Sonsio’s Human Resources Department to discuss your specific needs.

Please feel free to contact us at 1-800-933-2537 x6550.

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