Customer Marketing Manager

SoSafe named a Strong Performer in The Forrester Wave: Human Risk Management Solutions, Q3 2024. Learn more.

We’re looking for a Customer Marketing Manager to elevate our customer advocacy efforts, drive deeper engagement, and create lasting relationships with our customers. This role will play a crucial part in building customer loyalty, generating new business through advocacy-driven campaigns, and amplifying the voice of our customers.

Key Responsibilities:

Customer Advocacy Program:

1. Drive and implement SoSafe’s customer advocacy program, building strong relationships with key customers to gather success stories, testimonials, and other advocacy materials.
2. Design and implement programs that encourage customers to become advocates for SoSafe, including testimonial campaigns, reference programs, and customer-driven content.
3. Create a framework for measuring and tracking customer advocacy efforts, ensuring that advocacy campaigns are aligned with company objectives and provide measurable results.
4. Develop and implement customer marketing email campaigns that amplify customer success stories, share best practices, and drive deeper engagement with SoSafe’s products.
5. Lead upsell and cross-sell initiatives by leveraging customer feedback and success stories to present relevant offerings and highlight additional product value.
6. Handle and enhance SoSafe’s customer referral program, creating compelling messaging and incentives to encourage customers to refer others within their network.

Content Creation and Distribution:

1. Work closely with customers to create high-impact content, including case studies, video testimonials, customer blogs, and social media posts, that highlight SoSafe’s impact on their business.
2. Oversee the production and distribution of customer-driven content across platforms like YouTube, Vimeo, LinkedIn, and SoSafe’s digital channels.
3. Design and drive advocacy campaigns, ensuring customer voices are at the forefront of our messaging.

Cross-Functional Collaboration:

1. Work closely with internal teams—including Sales, Marketing, Product, and Customer Success—to align customer marketing and advocacy efforts with broader company goals and ensure a consistent, customer-centric experience.
2. Engage with external partners and agencies to enhance the quality and visibility of advocacy content, ensuring maximum reach and engagement.

Program and Event Support:

1. Help the planning and completion of customer-centric events, webinars, and campaigns designed to deepen relationships and showcase customer success.
2. Travel up to 15% to engage directly with customers, attend industry events, and capture advocacy materials that highlight the value SoSafe brings to organizations.

Your Profile

1. 5+ years of experience in customer marketing, customer success, or advocacy programs, preferably within a SaaS, cybersecurity, or B2B environment.
2. Fluency in German and English, written and spoken.
3. Proven experience in building and directing customer advocacy programs, including creating and launching advocacy-driven campaigns and content.
4. Exceptional storytelling techniques, with the aptitude to craft compelling customer narratives across various formats (case studies, video testimonials, social media).
5. Strong project management expertise with experience to coordinate across teams and work on multiple initiatives simultaneously.
6. Analytical mindset, with the knowledge to track, measure, and report on the success of advocacy programs.
7. Experience with marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Salesforce).
8. A deep passion for customer success and the aptitude to cultivate long-term relationships with customers.

Why Us?

At SoSafe, you\’ll be part of a cybersecurity team that thrives on innovation, safeguarding organizations against evolving threats and making the digital world a safer place. You will have the opportunity to make a real impact, surrounded by a vibrant and supportive team and environment committed to your professional growth.

What we offer*

1. Work/Life balance: flexible hours, 33 vacation days.
2. Wellbeing and Financial support: Open Up, Corporate Discounts.
3. Coming together for moments that matter: annual company off-site, team events, local meet-ups.
4. And the list goes on: Learning & Development Allowance, Tech Equipment, Referral Bonuses, Dog Friendly HQ.

*Perks and Benefits listed above are for full-time employees and can vary slightly by office location. These are just a sample; you’ll learn about more benefits offered during the interview process.

About Us

At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioral science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organizations turn their employees into their strongest line of defense.

Backed by leading VCs like Highland Europe and Global Founders Capital, we are rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us.

If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you!

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