Senior Integrated Campaign Manager

SoSafe named a Strong Performer in The Forrester Wave: Human Risk Management Solutions, Q3 2024. Learn more.

As a Senior Marketing Campaign Manager at SoSafe, you will drive high-impact, integrated marketing campaigns that help our mission, raise awareness and accelerate customer acquisition. This is a role where you will collaborate with cross-functional teams to build campaigns that resonate with IT decision-makers, security staff, and end users, while ultimately helping businesses reduce their risk and strengthen their security posture.

Key Responsibilities:

1. Campaign Strategy and Planning:
   Develop our global integrated marketing campaign strategies to help overall business goals, including brand awareness, lead generation, and customer retention.
   Work closely with stakeholders across product, sales, brand, field, and digital teams to define campaign objectives, target audiences, and key performance indicators (KPIs). This role also includes regular collaboration with our executive team.
   Craft and refine our campaign workflows and processes to enhance operational efficiency and best practice alignment.
   Plan and take care of the campaign lifecycle, from ideation and concept development to execution and post-campaign analysis.
2. Campaign Management:
   Drive the completion of marketing campaigns across multiple channels, such as email, social media, paid media (PPC), SEO, content marketing, and events.
   Oversee the creation of campaign assets, including copywriting, design, video production, and landing pages, ensuring they align with the brand’s messaging and tone.
   Ensure campaigns are delivered on time, within budget, and meet the agreed-upon objectives.
3. Cross-Functional Collaboration:
   Work closely with sales, product, design, and digital teams to ensure campaigns align with product launches, promotions, or other business initiatives.
   Coordinate with creative teams to ensure high-quality content that resonates with target audiences and maintains brand consistency.
   Oversee relationships with external partners, such as advertising agencies, influencers, or media outlets, to help amplify campaign reach.
4. Campaign Monitoring and Optimization:
   Continuously monitor campaign performance through analytics tools (Google Analytics, social media analytics, etc.) to track key metrics such as click-through rates (CTR), conversion rates, engagement, and return on investment (ROI).
   Enhance campaigns in real-time based on performance data to ensure maximum effectiveness and efficiency.
   Identify opportunities for A/B testing, segmentation, and personalization to improve campaign outcomes.
5. Budget Management:
   Take care of campaign budgets, ensuring proper allocation of resources across channels and campaigns.
   Track spending, assess ROI, and make adjustments as necessary to ensure campaigns stay within budget and achieve expected results.
6. Reporting and Analysis:
   Provide detailed reports to senior management on campaign performance, insights, and lessons learned.
   Use data to evaluate the effectiveness of campaigns and inform future marketing strategies.
   Present campaign results and recommendations for future campaigns, highlighting successes and areas for improvement.
   Mentor a team of marketing professionals (externals), ensuring they have the guidance and resources they need to implement campaigns effectively.

Key Skills:

1. Campaign Management: Experience with handling end-to-end campaigns, from strategy through to implementation and analysis.
2. Digital Marketing Expertise: Knowledge of digital marketing channels, including email, social media, paid advertising (PPC), SEO, and display ads.
3. Analytical Mindset: Strong experience to use data and analytics to drive outcomes, track performance, and refine campaigns.
4. Project Management: Excellent organizational and time-management, with the experience to take care of multiple campaigns and meet tight timelines.
5. Cross-Functional Collaboration: Strong communication and collaboration expertise to work effectively with internal teams and external partners.
6. Creativity: Aptitude to think outside the box and generate cutting-edge ideas for compelling campaigns.

Required Experience:

1. 6-8 years of experience in marketing, with a focus on campaign management and integrated marketing strategies.
2. Proven experience in handling multi-channel marketing campaigns, ideally in a senior or leadership capacity.
3. Strong background in digital marketing and campaign optimization.
4. Familiarity with marketing automation tools, analytics platforms, and project management software.

Why Us?

At SoSafe, you’ll be part of a cybersecurity team that thrives on innovation, safeguarding organizations against evolving threats and making the digital world a safer place. You will have the opportunity to make a real impact, surrounded by a vibrant and supportive team and environment committed to your professional growth.

What we offer:

1. Work-Life Balance:
   Flexible hours
   State-of-the-art tech
   Annual company off-site
   Regular team events
   OpenUp
2. Other Perks:
   Referral Bonus

About Us:

We are one of the fastest-growing security awareness scale-ups worldwide. By putting people first and focusing on behavioral science, we are disrupting the status-quo of Cyber Security.

Backed by strong VC funding by those such as Highland Europe and Global Founders Capital, we are looking for more motivated team players who will assist us with our ambitious mission and international expansion. At SoSafe, you will take ownership for your work and your growth, taking your career to the next level! If you want to have an impact and are looking to contribute in meaningful ways within an open-minded environment that values diversity and community, SoSafe might just be the right place to work for you!

Are you our next Cyber Security Hero?

Come work with us in our HQ in Cologne, our offices in Amsterdam, Berlin, Paris or Lisbon or at our co-working locations in Dublin, Munich, London or Chemnitz.

Join us on our journey to make the digital world a safer place now!

#J-18808-Ljbffr