Retail Media Campaign Analyst in Berlin

Retail Media Campaign Analyst

Location: Berlin, Germany

Work Setting: Hybrid - 3 days in the office, 2 days remote

Employment Type: Full-time, Permanent

Industry: Technology / Online Delivery / Retail Media

Function: Retail Media / Campaign Analytics / Digital Advertising

About the Role

A leading digital commerce business is seeking a Retail Media Campaign Analyst to provide the analytical and operational backbone for its Retail Media team in Germany.

Working closely with Retail Media Managers, you’ll take ownership of the data-driven planning, tracking, optimization and evaluation of advertising campaigns for FMCG brands, restaurant partners and other advertisers.

This role combines campaign analytics, ad-tech expertise and commercial insight. You’ll turn complex performance data into actionable recommendations, identify opportunities to grow partner revenue, and demonstrate campaign ROI through clear, compelling reporting.

Key Responsibilities

• Provide analytical support, performance monitoring and continuous data-driven optimization of Retail Media and digital advertising campaigns.
• Act as the primary analytical partner to Retail Media Managers on campaign performance, reporting requests and ad-tech topics.
• Analyze campaign and market data to generate actionable insights and support long-term partner success.
• Identify upselling and cross-selling opportunities through systematic analysis of campaign performance.
• Build, automate and maintain performance dashboards and reporting tools.
• Prepare and occasionally co-deliver performance presentations for key accounts.
• Conduct closed-loop and attribution analyses to evaluate campaign effectiveness.
• Collaborate with Ad Operations, Data and Product teams to improve campaign reporting standards and analytics infrastructure.
• Translate complex datasets into clear commercial insights for internal stakeholders and clients.

What You Bring

• Degree in Business Administration, Economics, Industrial Engineering, Business Informatics, Data Science, Marketing or a related field.
• Proven experience in campaign analytics, reporting and optimization across Retail Media, Search/SEA, Display Advertising or related digital channels.
• Strong understanding of ad serving, DSP, SSP and analytics platforms, as well as Programmatic Advertising and data-driven advertising solutions.
• Hands-on experience querying and visualizing complex datasets using tools such as SQL, Tableau, Looker or Power BI.
• Strong analytical and problem-solving skills with excellent attention to detail.
• Ability to prioritize and manage multiple requests across stakeholders and active campaigns.
• Adaptability and operational agility in a fast-paced, high-growth environment.
• Strong communication skills, with the ability to turn complex data into clear commercial stories.
• Native/fluent German and professional fluency in English, both written and spoken.

What's Offered

• Competitive compensation package with regular performance reviews and an open feedback culture.
• Permanent employment contract.
• Hybrid working: 3 days in the Berlin-Kreuzberg office and 2 days from home.
• Urban Sports Club membership.
• €59 monthly travel allowance.
• €90 monthly food credit.
• Company pension scheme with a 20% employer contribution.
• Diverse and international working environment.
• Employee Resource Groups and community initiatives.
• Regular team events, social activities and company celebrations.