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- Aufgaben: Lead and execute data-driven marketing strategies to boost revenue and brand presence.
- Arbeitgeber: Sparrow is revolutionizing industrial spare parts management with AI and big data.
- Mitarbeitervorteile: Enjoy growth opportunities, a diverse environment, and the chance to make a real impact.
- Warum dieser Job: Shape the future of a fast-growing SaaS company while leading a creative marketing team.
- Gewünschte Qualifikationen: 5+ years in B2B marketing, especially in Enterprise SaaS, with strong demand generation skills.
- Andere Informationen: Join us in Berlin and help reduce waste in a $1 trillion industry!
Das voraussichtliche Gehalt liegt zwischen 72000 - 100000 € pro Jahr.
About Us
Sparrow is transforming industrial spare parts management, aiming to cut the global $1 trillion stock by reducing overstock and waste, making our customers more economical and sustainable.
Our SaaS platform, powered by big data and AI, enhances data quality and optimizes maintenance logistics, ensuring timely and cost-effective parts availability.
Serving leading companies, such as Bayer AG and Mahle GmbH, we are expanding our reach from our Berlin headquarters, both in Europe and worldwide.
Our Operating Principles
Analytical and data-driven – we believe in magic only if it fits in an Excel formula.
Relentless – we stop dancing 2 hours after the party has ended.
Brutally honest – we can’t help but say what we think.
Long-term thinker – we appreciate that great things take time to build.
Entrepreneurial mindset – we find opportunities everywhere.
About The Role
We are looking for an experienced and strategic Head of Marketing to drive our B2B marketing efforts and accelerate revenue growth. This pivotal role will oversee all marketing functions, aligning closely with sales and product teams to position Sparrow as a leader in the industrial SaaS space. You will have the autonomy to define and execute a comprehensive marketing strategy, ensuring measurable impact on pipeline and revenue.
What You’ll Do
Strategy & Leadership
Develop and execute a data-driven marketing strategy that aligns with Sparrow’s business objectives.
Build, lead, and mentor a high-performing marketing team, fostering creativity, collaboration, and accountability.
Demand Generation
Design and implement multi-channel campaigns to drive leads and build a strong sales pipeline, leveraging ABM, events, content marketing, performance marketing, and digital marketing.
Optimize lead acquisition and nurture funnels for maximum efficiency and conversion.
Brand & Content Marketing
Shape Sparrow’s brand identity and messaging to resonate with enterprise audiences.
Create high-quality, impactful content, including white papers, webinars, blog posts, and case studies.
Product Marketing
Position and message Sparrow’s SaaS platform to appeal to enterprise buyers, simplifying complex technical products.
Develop effective sales enablement tools and programs to support the sales team in closing deals.
Digital Marketing & Analytics
Own Sparrow’s digital marketing channels, with a focus on LinkedIn, Google Ad campaigns, and performance channels, ensuring optimized ROI.
Measure and report on the performance of all marketing campaigns, leveraging data to guide future decisions.
Must-Haves
Proven track record with at least 5 years of experience in B2B marketing , preferably in Enterprise SaaS, with demonstrated success in driving pipeline and revenue growth.
Expertise in demand generation through various channels, including ABM and digital marketing.
Strong knowledge of content marketing , with a portfolio showcasing impactful materials tailored for enterprise audiences.
Strategic thinking with the ability to align marketing initiatives with business objectives.
Exceptional written and verbal communication skills in English (German proficiency is a strong plus).
Proven experience in building and leading high-performing teams .
Nice-to-Haves
Background in industrial or technical SaaS marketing.
Familiarity with agile marketing practices and collaboration with cross-functional teams.
Why Join Us?
Impact: Your marketing leadership will directly shape Sparrow’s growth and market presence.
Innovation: Join a company at the forefront of AI-driven industrial solutions.
Growth Opportunities: Advance your career in a fast-growing company with a global footprint.
At Sparrow, we value diversity and are committed to creating an inclusive environment where everyone feels empowered to contribute and succeed.
Sounds interesting to you? Hit the apply button 🙂
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Head of Marketing Arbeitgeber: Sparrow Networks GmbH
Kontaktperson:
Sparrow Networks GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Head of Marketing
✨Tip Number 1
Familiarize yourself with Sparrow's mission and values. Understanding how we aim to transform industrial spare parts management will help you align your marketing strategies with our business objectives during the interview.
✨Tip Number 2
Showcase your experience in B2B marketing, especially within the SaaS industry. Be prepared to discuss specific campaigns you've led that resulted in measurable pipeline and revenue growth, as this is crucial for the role.
✨Tip Number 3
Highlight your expertise in demand generation and content marketing. Prepare examples of multi-channel campaigns you've designed and how they successfully engaged enterprise audiences.
✨Tip Number 4
Demonstrate your leadership skills by sharing experiences where you've built and mentored high-performing teams. We value creativity and collaboration, so be ready to discuss how you foster these qualities in your team.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Head of Marketing
Tipps für deine Bewerbung 🫡
Understand the Company: Dive deep into Sparrow's mission and values. Familiarize yourself with their SaaS platform and how it transforms industrial spare parts management. This knowledge will help you tailor your application to align with their goals.
Highlight Relevant Experience: Emphasize your B2B marketing experience, particularly in Enterprise SaaS. Provide specific examples of how you've driven pipeline and revenue growth in previous roles, showcasing your expertise in demand generation and content marketing.
Showcase Leadership Skills: Since the role involves building and leading a marketing team, highlight your leadership experience. Discuss how you've mentored teams, fostered creativity, and driven accountability in past positions.
Craft a Compelling Cover Letter: Write a cover letter that reflects your strategic thinking and ability to align marketing initiatives with business objectives. Use this opportunity to express your passion for the role and how you can contribute to Sparrow's growth.
Wie du dich auf ein Vorstellungsgespräch bei Sparrow Networks GmbH vorbereitest
✨Showcase Your Data-Driven Mindset
Since Sparrow values analytical and data-driven approaches, be prepared to discuss specific examples of how you've used data to inform your marketing strategies. Highlight any metrics or KPIs that demonstrate your success in driving pipeline and revenue growth.
✨Demonstrate Leadership Experience
As a Head of Marketing, you'll need to lead and mentor a team. Share your experiences in building high-performing teams, fostering creativity, and driving collaboration. Be ready to discuss your leadership style and how you motivate your team to achieve their goals.
✨Prepare for Strategic Discussions
Sparrow is looking for someone who can align marketing initiatives with business objectives. Prepare to discuss your strategic thinking process and how you've successfully executed marketing strategies that have had a measurable impact on business outcomes.
✨Familiarize Yourself with Their Brand and Audience
Research Sparrow's brand identity and target audience before the interview. Be ready to share your thoughts on how you would shape their messaging and content to resonate with enterprise audiences, showcasing your understanding of B2B marketing in the SaaS space.
