Brand Manager (m/w/d)

Overview

Spin Master is a leading global children\'s entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the global toy licensee for other popular properties.

What will you work on?

The Brand Manager will be part of the GAS Marketing Team based in our Munich office, working on marketing execution and promotional activities of Spin Master’s brand portfolio. This is a hands-on, high-responsibility role that will challenge you to manage a diverse team of cross-functional peers.

How will you create impact?

The Brand Manager is responsible for the following tasks in an autonomous way:

• Develop and manage the marketing plan for the assigned brands, including brand and product marketing strategy, product positioning, creative strategy briefs, market research and consumer insights, advertising, in-store POP, public relations, licensing relations, e-comm, and targeted consumer/trade outreach and promotions.
• Forecasting: Recommend the annual forecasts for each SKU, based on a deep analysis of the market and product potential, closely work with Supply/Demand Planners and Sales Team to review and implement monthly changes as part of Forecasting Reviews.
• Manage the financial aspects of a portfolio of the brand, including costing and pricing, PL, budgeting, SKU rationalization and profitability analysis.
• Participate in sales presentations for large retailers and provide sales tools supporting successful sell in of the brands.
• Manage close collaboration with Marketing, Sales, Supply/Demand and Finance teams.

What are your skills and experience?

• We are looking for a candidate with a strong marketing acumen, experience of development and execution of strong marketing plans, with a proven track record of brand equity growth and strong sales results.
• You have strong project management skills and know how to manage multiple projects at hand without losing details of each project out of sight. You have experience of realization of complex marketing projects under pressure, on time and within budget.
• You combine creative mind with strong analytical skills; you love working with Excel, and know that numbers are as important in effective marketing as a creative plan.
• You are proactive and a result-driven person, who loves to learn and exceed expectations. You simply get things done.
• You are a real team player and are willing to succeed together in a friendly and fun collaborative environment. You are open to learn from your colleagues and share the knowledge with your team members to ensure we grow together.
• You are a real relationship builder and ideally have experience working in a complex matrix set-up, working successfully with multiple stakeholders across cross-functional teams and geographies, and customers across multiple markets.
• Masters Degree in Marketing /Communications/ Business
• Minimum of 2-3 years relevant marketing experience ideally in the Toy Industry, other kid-related industries (for example toy retail or kid licensing - marketing/licensing/entertainment business) or FMCG
• Working knowledge of a variety of marketing tactics from media, in-store and consumer promotions
• Direct experience with the full product development cycle, with a track record of thriving in a growth oriented and changing environment.
• Proficient in using MS Office programs including Power BI, experienced with content management systems
• Native in German and fluent in English

What You Can Expect From Us

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team. Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants. Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at JobsEU@spinmaster.com and we will work with you to meet your accessibility needs. We do appreciate all interest; however only those selected for interview will be contacted.