Interim Marketing Specialist, Aviation

As a core member of Spire’s Growth Marketing and Go‑To‑Market team, the Interim Marketing Specialist, Aviation is responsible for planning, executing, and optimizing go‑to‑market campaigns, demand generation activations, and lead generation programs across Spire’s Saa S and Data‑as‑a‑Service (Daa S) product lines, serving both commercial and government markets.

You are a hands‑on executor who translates strategy, messaging, and GTM priorities into high‑performing campaigns that generate engagement, pipeline, and measurable sales impact.

You work at the intersection of Brand, Demand, Product Marketing, and Sales to ensure campaigns are relevant, timely, and operationally excellent.

This role is execution‑focused and impact‑driven. You own day‑to‑day GTM activation while continuously improving how campaigns are planned, launched, measured, and scaled.

• Your responsibilities
• Lead Generation & Demand Generation Execution
• Plan, execute, and optimize marketing campaigns across regions and business lines, ensuring alignment with GTM priorities and Sales needs.
• Execute integrated campaigns across digital, content, events, and field activations (e. g., inbound/outbound lead generation programs, content syndication, webinars and event‑driven demand capture, ABM campaign execution, lead scoring and nurture workflow management, and digital demand generation such as paid media, SEO/SEM support, and social campaigns).
• Support product, solution, and partner launches with coordinated GTM execution.
• Translate campaign briefs and messaging frameworks into executable activation plans.
• Manage timelines, assets, and stakeholders to ensure on‑time, high‑quality delivery.
• Work closely with Sales, LDRs, and Product teams to ensure marketing activation supports pipeline creation and sales execution.
• Align campaign goals with Sales priorities and target accounts; support MQL to SQL flow with clear handover logic; enable Sales with campaign assets, messaging, and launch toolkits; collect sales feedback to optimize future activations.
• Content & Asset Orchestration
• Coordinate production and deployment of campaign assets in alignment with brand and messaging guidelines.
• Manage campaign assets such as emails, landing pages, case studies, and presentations.
• Ensure consistent use of product positioning and narrative in activation materials.
• Coordinate with Brand, Content, and external agencies where needed.
• Reuse and repurpose assets across regions and channels to maximize impact.
• Performance Tracking & Optimization
• Track campaign KPIs such as engagement, MQLs, SALs, SQLs, and pipeline contribution.
• Analyze performance data to identify optimization opportunities.
• Report results and learnings to Growth Marketing and GTM stakeholders.
• Apply insights to improve future GTM motions and activation frameworks.
• Process & Operational Excellence
• Build repeatable, scalable activation processes that increase speed and quality of execution.
• Contribute to standardized campaign planning and launch processes.
• Maintain activation calendars, timelines, and documentation.
• Support cross‑functional GTM planning cycles and QBRs.
• Ensure compliance with internal processes and regional requirements.
• Desired skillset
• Hands‑on Marketing Activation professional with a strong execution mindset and a bias for action.
• 4–6+ years of B2B marketing experience, ideally in technology, data, or Saa S environments.
• Proven track record in executing integrated marketing campaigns and GTM activations, including ABM, paid media, and digital demand capture programs.
• Solid understanding of demand funnels, campaign KPIs, pipeline mechanics, and revenue contribution.
• Experience with lead scoring frameworks and nurture program design.
• Strong project management skills with close attention to detail, timelines, and delivery quality.
• Data‑driven and pragmatic, focused on measurable business outcomes.
• Experience partnering closely with Sales, SDRs, and Growth or Demand Generation teams.
• Comfortable managing agencies and collaborating with cross‑functional stakeholders across the business.
• Hands‑on experience with marketing automation and CRM tools such as Hub Spot or Marketo.
• Good understanding of Saa S and/or Daa S business models, including subscription and usage‑based metrics.
• Able to thrive in a fast‑paced, international environment.
• Fluent in English; additional languages are a plus.
• Located in Munich, Germany.

Spire operates a hybrid work model, and this position will require you to work a minimum of three days per week in the office.

Access to U.

S. export‑controlled software and/or technology may be required for this role.

If needed, Spire will arrange the necessary licenses—this is not something candidates need to have before applying.

Equal Employment Opportunity

Spire is a global company committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or veteran status.

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