Trade Marketing Manager DACH (m/w/d)

Trade Marketing Manager Outdoor DACH STANLEY and BLACK+DECKER

You’ll be part of our Marketing Team. You’ll get to

Responsibilities

• Design the best possible product portfolio, marketing mix and pricing strategy in coordination with marketing management, local sales and European headquarters.
• Actively align the marketing mix for maximum impact with a strong focus on efficient and profitable Sell‑In Campaigns within a Multi‑Channel approach.
• Lead new product launches for the defined business units across the region.
• Develop and coordinate growth strategies for all relevant sales channels with cross‑functional teams and multi‑level involvement.
• Analyse market trends, customer needs, competitor activity, retail pricing, and identify white‑space opportunities.
• Take an active role in internal and external meetings, projects & events.
• Actively ensure an efficient communication regarding all marketing, product, and portfolio‑related information between marketing, sales, and other functional areas.
• Work very closely with the Brand & Account Activation Department to optimize the full marketing mix, including brand communication, social media plans, campaign materials and sponsorships for STANLEY and BLACK+DECKER.
• Coordinate volume planning with Demand Planning Team and KAMs / Sales Department especially for New Product Launches, Runrate, Sell‑In Promotions and manage an efficient Excess & Obsolete Stock reduction.

Qualifications

• Degree in Business Administration, Marketing or a comparable degree.
• 3–5 years demonstrable experience in a Product Marketing / Trade Marketing capacity.
• Commercial Awareness – understanding the industry, price points, the market needs and trends and translating that into actions that enable us to be ahead of the competition.
• Curiosity, interest and a certain sales mindset.
• High analytical skills and an understanding of key financial figures.
• Strong proactivity and hands‑on mentality by identifying opportunities for improvement, taking initiative to address challenges, and actively contributing to team objectives.
• Effective communicator – both internally and externally.
• Flexibility to travel occasionally.
• Native German and fluent business English (verbal, written, presentation).

Benefits

• Flexible & Hybrid Work: Shape your workday individually with modern, flexible work models and 30 days of vacation.
• Financial Security & Retirement Planning: Benefit from company pension plans, salary conversion with employer contributions, and capital‑forming benefits.
• Health & Protection: Enjoy comprehensive coverage through accident and occupational disability insurance – even during your free time.
• Mobility & Sustainability: Take advantage of our attractive bike leasing offer for environmentally conscious and healthy mobility.
• Learning & Development: Access Linked In Learning and continuously develop your skills.
• Exclusive Employee Benefits: Save with 50–60% discounts on our branded products, and benefit from corporate perks and attractive discounts on travel, events, and more.
• Family Friendliness & Engagement: We support you in balancing work and family and encourage your volunteer engagement – including financial support.

EEO Statement

• We welcome applications from all backgrounds, regardless of nationality, gender, religion, disability, age, or sexual identity.
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