Head of Growth Marketing (m/f/d)

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Join to apply for the Head of Growth Marketing (m/f/d) role at Statista

At Statista , we’re all about facts and data, for we are the world\’s leading business data platform. By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions.
Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York, Berlin and Tokyo. And we still have a lot of plans. Our constant growth does not only prove our success, but also keeps creating new development and career opportunities for our employees.
We value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters – keep writing it as part of our team.
Are you ready to join us?
Your Job
As Head of Growth Marketing, you’ll drive self-serve & outbound revenue growth by optimizing paid and owned channels, ensuring a seamless user journey from acquisition to conversion. You\’ll build out a high-performing team, develop data-driven strategies, and own budget allocation to maximize ROAS.
Working closely with CRM & Product Marketing as well as Marketing Operations, you’ll refine audience targeting, improve creative performance, and enhance marketing automation through Braze. Your strategic mindset and leadership will be key in scaling our marketing efforts during this critical growth phase.
If you’re passionate about performance marketing, data-driven decision-making, and team empowerment, we’d love to hear from you!
Key Responsibilities

• Develop and execute Statista’s global growth marketing strategy to drive revenue growth, lead generation and pipeline acceleration
• Grow and lead a global high-performing demand generation team, scaling efforts across digital paid marketing and CRM/Email campaigns.
• Own cross-functional alignment with Sales, Sales Operations and Marketing Operations to define and execute outbound and inbound lifecycle marketing programs
• Set clear objectives and KPIs, ensuring accountability and professional development within the team.
• Foster a culture of innovation, collaboration, and continuous learning, promoting data-driven decision-making.
• Drive performance and efficiency by implementing best practices, automation, and streamlined processes
• Own multi-channel campaign execution (Paid Search, Social, Email) to drive Revenue and Lead Generation
• Partner with Content & Product teams to ensure compelling storytelling and value messaging across all touchpoints.
• Collaborate closely with Marketing Operations to develop data-led attribution models to measure campaign effectiveness and ROI.
• Manage and optimize the marketing budget to maximize revenue & pipeline impact.

Skills&Qualifications

• 7+ years of experience in global demand generation, performance marketing, and growth marketing within B2B SaaS
• Proven leadership experience, managing global teams and marketing budgets
• Expertise in paid media, SEA, email marketing, marketing automation and ABM
• Strong analytical skills with experience in CRM, marketing attribution models, and lead/pipeline forecasting
• Hands-on experience with LinkedIn Ads, Google Ads, Meta Ads and Google Analytics
• Proven track record in building multi-channel growth programs and campaigns
• Excellent communication and stakeholder management skills, with experience aligning Marketing and Sales teams.

What We Offer
In addition to our great team, culture, and our shared goal of empowering people with data, there are many other things that make Statista a great place to work! Join us and benefit from:

• Work from abroad 10 days a year (up to 30 if your family lives abroad)
• Hybrid work and flex-time
• International team and social events
• Career & training opportunities
• Attractive locations and modern offices
• Mental health support with OpenUp

Some of the benefits listed here apply only to the German entity and to Junior-level roles or above.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Media

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