Senior CRM Administrator in Berlin

Telesales · Sum Up

The Role

We’re looking for a Senior CRM Administrator to join our Telesales Team.

This is not a “keep-the-lights-on” role - it’s a seat at the table.

You’ll work at the intersection of technology, process design, and people, shaping how our inbound and outbound telesales teams operate day to day.

You’ll contribute to our global Salesforce environment and, just as importantly, challenge the status quo, asking why a process works the way it does, finding the friction in how our reps sell, and rolling out tooling and automation that genuinely make a difference to the people using them.

You’ll also work alongside the tools and partners that bring AI into our telesales setup, helping to evaluate, integrate, and get the best out of them.

If you love turning inefficient, manual workflows into elegant, well-integrated systems - and you know how to bring stakeholders along for the ride - this is your kind of role.

• What You’ll Do
• Own and drive relevant and cross-team projects for process improvements across inbound and outbound telesales workflows, identifying friction points and designing scalable, well-integrated solutions.
• Evaluate, integrate, and get the best out of CRM-adjacent tooling - diallers, sequencing tools, conversation intelligence, and AI-powered solutions - working closely with the teams and vendors who build them.
• Support key AI initiatives in the telesales setup - for example, contributing to the transition to a new AI calling provider, the rollout of a sales rep copilot, and conversational-insight tools that draw on calls, email, and chat - by handling the CRM integration, data flow, configuration, and adoption.
• Contribute to continuously improving the day-to-day administration of our Salesforce telesales domain - automations, internal support agents, reporting, and data quality.
• Collaborate closely with stakeholders across Sales, Revenue Operations, and Product - and, together with our Product Manager, translate business needs into effective CRM solutions.
• Communicate clearly and confidently - from writing requirements and documentation to presenting recommendations to sales management.
• Analyse CRM data and usage patterns to surface insights, track adoption, and measure the impact of changes.
• Train and support end users, building a culture of CRM adoption and best practice across the telesales organisation.
• Stay ahead of the curve - keeping up with Salesforce releases, ecosystem tooling, and industry trends to continuously bring fresh ideas to the team.
• Must-haves
• Proven experience as a Salesforce Administrator, ideally in a sales or revenue operations environment, in a fast-paced setting.
• Strong technical understanding of Salesforce Sales Cloud, automations, security/permissions, SOQL, and 3rd-party integrations.
• Hands-on experience integrating and working with 3rd-party tools - from scoping and designing secure data flows through to configuration and user adoption.
• Experience contributing to AI solutions in previous roles - whether 3rd-party AI tools or other solutions you helped evaluate, integrate, or roll out - and a genuine curiosity for how AI can improve sales workflows.
• Familiarity with SQL and analytics tooling allow you to not just fix problems, you use your analytical, process-improvement mindset to prevent them.
• Excellent stakeholder management: you can navigate competing priorities and influence without authority.
• A clear, confident communicator - equally comfortable writing a technical spec and presenting to a non-technical audience.
• Nice-to-haves
• Experience with telesales tooling, especially contact-centre and voice AI tooling (e. g.

Aircall, Five9, Gong, claap. io, Outreach, Mix Max, or similar) - with a track record of bringing out the best in the tools you work with.

• Ability to read and write Apex and or lightning we components
• Solid understanding of Salesforce integration options and REST APIs.
• Relevant Salesforce, CRM, or AI related certifications (e. g. Advanced Admin, Sales Cloud Consultant, Salesforce Certified Agentforce Specialist).
• Why you should join Sum

Up

🌍 Opportunity to work with Sum Uppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office.

This involves an office-first setup.

🌈 Commitment to Diversity and

Inclusion: Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced

📚 A dedicated annual L&D budget of €2,000 for attending conferences and/or advancing your career through further education.

• 🚀 Enrolment onto our VSOP program: You will own a stake in Sum Up’s future success
• 💶 A corporate pension scheme where we match up to 20% of your contributions

🔄 30 Days Sabbatical: Enjoy the unique opportunity to take a well-deserved break with our 30 days sabbatical benefit after completing 3 years of employment with Sum Up.

🔗 Referral Bonus: Earn additional rewards by referring talented individuals to join the Sum Up team.

🚵🏾 ♂️ Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, relocation assistance, subsidised office lunches.

About Sum Up

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses.

With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America, Australia and the United States work together to ensure that the small business owners we partner with can be successful doing what they love.

Sum Up is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce.

Sum Up does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy.

Sum Up also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

Sum Up will not accept unsolicited resumes from any source other than directly from a candidate.