Marketing Manager

• Marketing Manager Germany
• Sunrock B. V. – Dusseldorf

Help us build a future powered by clean energy. We’re hiring a Marketing Manager in Dusseldorf!

Looking to join a company that's making a difference?

Sunrock delivers clean energy to more than 636,000 people and has more than 1 GWp in development, with even bigger plans for the future.

As our new Marketing Manager in Dusseldorf, you’ll be part of a team of over 150 Sunrockers who are committed to expanding sustainable energy solutions throughout Europe.

About the role

As Marketing Manager you will lead the development and execution of local marketing strategies to support commercial objectives.

You will oversee all aspects of marketing, from campaign planning and content creation to digital engagement, event management, and budget allocation, ensuring Sunrock’s brand and solutions are effectively positioned in the market.

Key Responsibilities

• Strategic Marketing
• Develop, implement, and optimize local marketing strategies that align with Sunrock’s overall business goals.
• Track and report on marketing KPIs and campaign performance, using centrally defined KPI frameworks and dashboards.
• Identify local market opportunities and recommend initiatives to drive brand awareness and lead generation.
• Ensure all marketing efforts contribute to pipeline creation and deal progression.
• Allocate and manage the marketing budget ensuring effective use of resources and adherence to financial targets.

Monitor expenditures, forecast costs, and report on budget performance.

• Content & Campaign Management
• Oversee the creation and localization of marketing materials, ensuring relevance and resonance with local audiences.
• Lead the development of case studies, product campaigns, and multimedia content (videos, blogs, photography, animations) together with the local team.
• Activate and apply Sunrock’s strategic narrative and brand guidelines across all local marketing activities, ensuring consistency with centrally defined messaging.
• Digital & Social Media Strategy
• Own and manage Sunrock’s local website content and digital channels while ensuring content is current and optimized for SEO.
• Develop and execute social media strategies, including content calendars, post scheduling, and community management for Linked In and other relevant platforms.
• Analyze digital performance metrics and adjust strategies to maximize engagement and reach.
• Event & PR Management
• Plan, coordinate, and execute industry and customer events, trade shows, and presentations together with the Business Development team.
• Lead PR activities, including press releases, media relations, and organizing journalist site visits.
• Represent Sunrock at key industry events and foster relationships with stakeholders.
• Market Intelligence
• Conduct ongoing market research to understand local trends, customer behaviours, and competitive landscape.
• Provide actionable insights to inform marketing strategies and business development.
• Act as the strategic marketing counterpart to Business Development in Germany.
• Provide actionable insights to strengthen BD strategy and positioning.
• Team & Stakeholder Collaboration
• Act as country owner for marketing execution while aligning with central marketing priorities, brand guardrails, and cross-country initiatives.
• Collaborate closely with Business Development, product, and development teams as well with the Marketing Manager (all countries) to ensure alignment and support for business objectives.
• Manage external agencies and partners.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years of marketing experience, preferably in B2B or the renewable energy sector.
• Proven track record in developing and executing integrated marketing campaigns.
• Fluent in German (minimum C2) and English (minimum C1), both written and spoken.
• Strong digital marketing expertise, including SEO and social media management.
• Excellent written and verbal communication skills.
• Strong project management, organizational, and leadership skills.
• Creative thinker with analytical abilities and a results-driven mindset.
• Experience in the energy transition or solar energy sector is highly desirable.

What's in it for you?

At Sunrock, work is not just about making a difference in the world, it's also about having fun and enjoying your job! Join our team and benefit from:

• Make a meaningful impact: Be part of an enterprising and innovative company driving the energy transition forward.
• Join our vibrant team: Work in a dynamic, fast-growing organization surrounded by passionate and driven colleagues.
• Your ideas matter: We value your creativity and offer ample space for your own ideas and personal development.
• A modern, flexible work environment in Dusseldorf and Hamburg (including hybrid options).
• 30 vacation days: Rest, recharge, and maintain a healthy work-life balance.
• Monthly Urban Sports Club membership: Your health matters! Enjoy a monthly Urban Sports Club membership.
• Competitive compensation: Receive a competitive salary, pension plan, and participation in our bonus plan.
• Deutschland Ticket and/or Bahncard.
• Celebrating together: Work hard and have loads of fun! Join us for an annual company outing, drinks and other fun activities.

At Sunrock, you’ll collaborate with colleagues from diverse backgrounds, representing more than 30 nationalities and contributing to an impressive 88% employee social connection score.

We are committed to fostering a workplace where everyone can thrive, feel valued, and contribute in their own unique way.

We celebrate diversity and encourage everyone to apply; bringing their full, authentic selves to Sunrock.

Your uniqueness truly matters here, and we look forward to welcoming you to the Sunrock family.

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