Marketing Manager DACH

1. Marketing Strategy & Brand Development

• Develop and execute the regional marketing strategy for Germany, Austria and Switzerland in alignment with European and global marketing objectives.
• Strengthen Sunwoda Energy’s brand positioning as an integrated energy storage solutions provider.
• Localize global marketing campaigns, product messaging and brand materials for the DACH market.
• Develop marketing plans that support the commercial objectives of our residential energy storage, C&I storage and inverter product portfolios.
• Monitor market developments, competitor activities and customer needs within the PV and energy storage industries.
• Manage and grow Sunwoda Energy’s regional presence across LinkedIn, Instagram, YouTube and other relevant digital channels.
• Plan, create and publish high-quality German-language content, including posts, short videos, product presentations, customer stories and project references.
• Translate complex technical features into clear, compelling content for installers, wholesalers, EPCs and commercial customers.
• Manage regional website content, newsletters, email campaigns and digital lead-generation activities.
• Analyze campaign performance, audience engagement, website traffic and lead quality to continuously improve results.

3. Trade Fairs, Events & Partner Marketing

• Plan and coordinate regional trade fairs, product launches, roadshows, webinars, installer training sessions and customer events.
• Develop co-marketing activities with key distribution partners, wholesalers, installers and strategic customers.
• Create localized marketing materials, brochures, presentations, product displays, point-of-sale materials and sales enablement tools.
• Support our sales team with campaigns that strengthen partner relationships and generate qualified business opportunities.
• Coordinate external agencies, creative suppliers, event organizers and other marketing service providers.
• Work closely with the DACH sales organization to develop marketing activities aligned with sales priorities and revenue targets.
• Support the acquisition and development of distribution partners, installers, EPCs and C&I customers through targeted campaigns.
• Develop customer success stories and reference projects that demonstrate the practical benefits of Sunwoda Energy solutions.
• Establish measurable marketing KPIs and report campaign results, lead generation, marketing spend and return on investment.
• Identify opportunities to improve lead management, campaign effectiveness and the conversion of marketing activities into sales.

5. International Collaboration

• Act as a key interface between the DACH business and Sunwoda Energy’s international marketing and product teams.
• Coordinate with colleagues in China and Europe on product launches, campaigns, brand guidelines and marketing assets.
• Ensure that global marketing initiatives are adapted to the requirements, language and expectations of customers in the DACH region.
• Take ownership of regional marketing projects from planning through execution and performance evaluation.

JOB QUALIFICATION

• At least 3 years of professional marketing experience in the photovoltaic (PV), solar energy or energy storage industry. Industry experience is mandatory.
• Proven experience in B2B marketing, ideally within solar, battery storage, inverters, renewable energy or related energy technology markets.
• Strong understanding of the DACH PV market, including wholesalers, installers, EPCs and relevant industry stakeholders.
• Excellent German language skills (C1/C2 or native level), with outstanding German copywriting and communication skills.
• Good command of English for daily collaboration with international teams.
• Hands-on experience in social media management, content creation, digital campaigns and event marketing.
• Experience planning and executing trade fairs, webinars, partner campaigns or product launches.
• Ability to manage multiple projects independently, prioritize effectively and deliver results.
• Strong organizational, communication and stakeholder management skills.
• A proactive, entrepreneurial mindset with a strong sense of ownership and commercial awareness.

Preferred Qualifications

• Experience in residential and commercial & industrial (C&I) battery energy storage systems.
• Familiarity with energy management systems, hybrid inverters, PV applications and self-consumption optimization.
• Experience working with international manufacturers, distribution partners or Chinese companies.
• Knowledge of digital analytics, SEO/SEA, CRM systems and marketing automation.
• Basic skills in graphic design, photography, video production or editing.
• A degree in Marketing, Communications, Business Administration or a related field.

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