Creative Growth Lead

Super44 is building the all-in-one AI platform for independent local businesses: cafés, pubs, restaurants, flower shops and boutiques. We are a small, pre-seed team working together in person from a house overlooking the Rhine in Bonn. We are hiring a Founding Creative Growth Lead to build an unmistakably human social presence and turn great stories into growth.

Tasks

• Own Super44's social strategy, brand voice and creative output.
• Find the human stories inside independent businesses and tell them brilliantly.
• Develop concepts, write, shoot, direct, edit and publish the work yourself.
• Make merchants, customers and founders compelling on camera.
• Build authentic UGC and creator formats.
• Test platforms, formats, hooks and narratives quickly.
• Study performance, iterate, and turn organic winners into paid campaigns.
• Use the latest AI tools to elevate real footage without making it generic.
• Over time, build and direct a creative team while remaining close to the work.

Requirements

• You have exceptional taste, strong internet culture instincts and a portfolio that proves it.
• You have personally made social or video work that performed - you did not only write the strategy or brief someone else.
• You can find a story, make people comfortable on camera, shoot it, edit it and learn from the result.
• You care about brand and feeling, but also understand performance, paid social and why creative works.
• You use AI tools fluently without letting them flatten the work.
• You are fluent in German and English.
• You enjoy spending time inside local businesses and can earn an owner's trust.
• Most importantly, you love independent hospitality and want to help local businesses thrive.

Benefits

• €65,000-€125,000 salary plus 0.4%-1% equity.
• Unusual ownership in a founding role.
• Direct influence on the brand, product and company from the beginning.
• Real merchants, strong early traction and a pre-seed round already raised.
• The opportunity to create category-defining work and eventually build the creative team.
• An ambitious, high-intensity, in-person environment in Bonn with a team that takes health, trust and good intent seriously.