Account Director Lifestyle / Fashion (m/f/d) in München

superneo is a creative communication agency based in Berlin and Munich. We work with leading brands across lifestyle, fashion, luxury, sports and outdoor, helping them stay relevant in a rapidly evolving world. We combine strategic consultancy with the creativity and digital thinking of a communications agency – from PR, social media and creator relations to content, events, retail and brand development.

Our focus is on creating bold ideas, relevant communication and effective strategies that connect brands with culture and their audiences.

As an Account Director, based in our Munich office, you will lead key client accounts, act as a strategic sparring partner and take ownership of both client relationships and team performance. Working closely with our Managing Partners, you will lead a dedicated team and play a key role in shaping the success and growth of our fashion, lifestyle and culture business.

TASKS:

• Team leadership: Lead, mentor and develop a dedicated team of 3–5 people, creating a collaborative environment with clear priorities, strong ownership and high-quality work.
• Account & business ownership: Lead major client accounts autonomously, take responsibility for budgets and scopes, and identify opportunities to develop accounts and grow long-term client relationships.
• Strategy & campaigns: Develop and drive culturally relevant PR, creator and content strategies that connect brands with their audiences and communities.
• Client relations: Act as the senior day-to-day contact and trusted advisor for key clients, managing expectations, challenging where needed and presenting strong strategic recommendations and results.
• Media, creator & cultural network: Bring and continuously expand a strong network across media, creators, tastemakers and relevant cultural communities.
• Resource & project management: Oversee budgets, timelines, team resources and workflows to ensure effective and high-quality delivery across projects and campaigns.
• Events & activations: Lead the strategic planning and execution of PR events, brand activations and other relevant consumer or community moments.
• Trends & performance: Stay close to digital, social and cultural trends and use performance insights to sharpen strategies, improve campaigns and provide meaningful reporting.
• Tools & tech: Confidently use PR and office tools such as mailing platforms, influencer databases, media monitoring and reporting systems, with a natural curiosity for new technologies and smarter ways of working.

PROFILE:

• Experience: Minimum of 7 years of relevant professional experience in PR, communications or an agency environment, including senior account management and team leadership.
• Industry passion: Strong affinity for fashion/luxury and lifestyle brands, with a good understanding of their culture, audiences and evolving trends.
• Community & digital expertise: Deep understanding of Instagram, TikTok, creator ecosystems and digital culture, with the ability to turn cultural and digital insights into strong PR hooks, creator activations and seeding strategies.
• Media & creator relations: Strong understanding of the German media and creator landscape, ideally with an established network across fashion, lifestyle, culture and relevant communities.
• Communication skills: Excellent presentation, negotiation and storytelling skills, with the confidence to advise and challenge clients when needed. Fluent German and business-fluent English.
• Strategic thinking: Strong analytical and conceptual skills, with the ability to turn cultural, consumer and performance insights into clear communication strategies and actionable recommendations.
• Leadership & ownership: A confident and empathetic leader who empowers teams, takes responsibility, sets clear priorities and keeps quality high – also in fast-paced situations.
• Personality: Open, curious, communicative and collaborative, with a hands-on mindset, a strong service orientation and genuine enthusiasm for great work.

We are looking forward to welcoming a curious, ambitious and highly motivated new team member who is eager to join us on a super journey, starting December, 2026 or January, 2027 at the latest.

WE OFFER:

• Great brands, great work: Work with leading brands across lifestyle, fashion, sports and culture – on projects we genuinely care about.
• Real responsibility: No endless hierarchies. Take ownership, bring in your ideas and have a real say in how we work, grow and move forward.
• Closer to culture: Stay close to what’s happening in fashion, lifestyle and culture – and work with a team that is genuinely curious about what’s next.
• Room to grow: Regular feedback, development opportunities and the freedom to shape your role and your own super journey.
• Flexible working: We believe in collaboration and spending time together, but also in flexibility. Our hybrid setup combines both.
• Benefits: Wellpass, JobRad, team events and a few nice extras along the way.
• A super team that cares: Ambitious, supportive, open and down-to-earth. We work hard, care about great work and our clients – but don’t take ourselves too seriously.