Go-to-Market Manager

Join to apply for the Go-to-Market Manager role at Tacto

1 week ago Be among the first 25 applicants

Your Impact

As Go-to-Market Manager at Tacto, you\’ll play a crucial role in shaping our growth strategy and establishing us as the leading Supplier Relationship Management (SRM) solution for the industrial Mittelstand while simultaneously building a platform for our customers. You\’ll drive our core marketing initiatives that directly fuel our sales pipeline, while identifying and scaling new opportunities with 10x growth potential. In a period of strong market demand, your strategic vision and hands-on execution will be instrumental in capitalizing on this momentum, creating a powerful brand identity, and helping us achieve our ambitious goal of 90% inbound-driven growth.

Your Tasks

1. Lead Core GTM/Marketing Operations: Take full ownership of key growth channels and optimize high-impact initiatives like webinars and content creation. Ensure a seamless collaboration between marketing and sales to maximize conversion.
2. Identify and Scale Growth Opportunities: Discover, operationalize, and scale new GTM initiatives with 10x growth potential and ensure a smooth implementation.
3. Define and Execute Inbound Strategy: Help shape our inbound marketing strategy to achieve 90% inbound-driven growth by implementing new initiatives such as PR, SEO, and other channels to attract quality leads. Continuously analyze performance data to refine our approach.
4. Build Strong Relationships: Nurture relationships with customers and industry experts, recognizing their critical role as our #1 sales channel. Additionally, serve as a key interface between the GTM, Sales, and Customer Experience teams.
5. Develop the Tacto Brand: Position Tacto as the thought leader for future-proof supply chains in the mid-market by creating compelling narratives around our value proposition and supporting the building of a vibrant community of advocates around our brand.
6. Become AI Native: Proactively identify opportunities to leverage AI to accelerate your work, experiment with new approaches, and share successful workflows – contributing to Tacto\’s culture of high-velocity execution and innovation.

Your Profile

We believe that problem-solving, creativity, and drive are more important than tools that can be picked up. However, the following references will give a guideline of what experiences might be helpful:

• Enjoy content-driven work and building meaningful relationships with (potential) customers.
• Ability to quickly familiarize yourself with new topics and transform complex problems into simple, understandable narratives.
• First professional experience in (digital) consulting, venture capital, start-ups, or a comparable dynamic, fast-paced environment.
• Bring creativity to strategic thinking and execution, developing innovative ideas that drive business impact.
• Self-driven personality with a passionate \“hands-on\“ approach to getting things done.
• Strong communication skills in both German and English, written and interpersonal.

Who We Are

Tacto is an AI-driven procurement platform. Our mission is to strengthen Europe’s industrial “Mittelstand” by future-proofing their supply chains. We streamline procurement processes to help companies optimize costs and stay competitive. Trusted by hundreds of companies, Tacto transforms procurement into a strategic advantage.

Based in Munich, our team of builders, entrepreneurs, and industry experts is creating impactful technology. We’re backed by top investors including Sequoia Capital, Index Ventures, Cherry Ventures, and others.

Why It Matters

The industrial Mittelstand — over 90,000 SMEs — forms Europe’s economic backbone, driving 25% of Germany’s GDP and over 30% of jobs. These companies manufacture essential goods, from machinery to medical devices. To remain competitive amid disruptions, they must unlock new efficiencies, with procurement as a key lever. Tacto helps deliver cost savings and strategic resilience, protecting Europe\’s economic foundation for future generations.

What We Offer

• An environment focused on impact and outcomes.
• Vibrant in-office culture (at least 3 days/week).
• 26 + 4 vacation days annually.
• Wellpass membership and access to Jobrad for health.
• Additional pension contributions and KITA subsidies.
• Competitive salary & equity stake.

Tacto is an equal opportunity employer. We value diversity and encourage applicants regardless of race, religion, sexual orientation, age, marital status, disability, or gender identity. Please avoid submitting personal data revealing sensitive information.

#J-18808-Ljbffr