Lead Account Executive

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Your Impact
As Lead Account Executive at Tacto, you\’ll be the cornerstone of our sales organization\’s success—a true player-coach who drives revenue while building our next generation of sales talent. In this pivotal role, you\’ll balance closing your own deals with developing a high-performing team of Account Executives who can tackle our enormous market opportunity. You\’ll work directly with founders and sales leadership to shape our go-to-market strategy in a greenfield market with over 15,000 potential customers in DACH alone. By delivering tangible value to procurement teams across industrial Mittelstand companies, you and your team will help customers optimize costs, reduce supply chain risks, and meet regulatory requirements—making a measurable impact on their bottom line while accelerating our growth trajectory.

Your Impact
As Lead Account Executive at Tacto, you\’ll be the cornerstone of our sales organization\’s success—a true player-coach who drives revenue while building our next generation of sales talent. In this pivotal role, you\’ll balance closing your own deals with developing a high-performing team of Account Executives who can tackle our enormous market opportunity. You\’ll work directly with founders and sales leadership to shape our go-to-market strategy in a greenfield market with over 15,000 potential customers in DACH alone. By delivering tangible value to procurement teams across industrial Mittelstand companies, you and your team will help customers optimize costs, reduce supply chain risks, and meet regulatory requirements—making a measurable impact on their bottom line while accelerating our growth trajectory.
Your Tasks

• Revenue Generation: Close deals within your personal quota while leading your team to exceed targets, applying a value-driven approach that positions Tacto as an essential part of customers\‘ infrastructure.
• Team Development: Build and coach a high-performing sales team through structured training, hands-on deal support, and performance management. You\’ll model best practices while developing each team member\’s capabilities.
• Deal Strategy & Execution: Actively join critical customer conversations, challenge assumptions, eliminate risks, and design winning game plans alongside your AEs. You\’ll roll up your sleeves to support negotiations and business case development.
• Sales Excellence: Implement and coach on proven sales methodologies (MEDDIC) while creating a culture of continuous improvement through regular training in discovery, negotiation, and process management.
• Performance Optimization: Drive team performance through structured metrics tracking, pipeline reviews, and action planning. You\’ll identify improvement opportunities and implement solutions that increase win rates and deal velocity.
• Become AI Native: Proactively identify opportunities to leverage AI to accelerate the work of your team, experiment with new approaches, and share successful workflows – contributing to Tacto\’s culture of high-velocity execution and innovation.

Your Profile

• You have 3+ years of experience as an Account Executive in a relevant B2B SaaS company with complex, non-transactional sales
• You\’ve spent at least 1 year in a sales leadership role, preferably in a high-growth SaaS environment
• You have a proven track record of consistently meeting or exceeding sales targets
• You are familiar with structured sales methodologies and can coach others on their application
• You combine strategic thinking with tactical execution—capable of developing go-to-market strategies while also diving into individual deals
• You\’re highly motivated, resilient, and results-oriented with a genuine drive for purpose
• You\’re fluent in both German and English

Who We Are
Tacto is an AI-driven procurement platform. Our mission is to strengthen Europe’s industrial “Mittelstand” by future proofing their supply chains. We streamline how companies buy, negotiate and manage procurement – we help them optimize their by far largest cost driver to stay competitive in the long-run. Trusted by hundreds of companies, Tacto transforms procurement into a strategic advantage.
Based in Munich, our team of builders, entrepreneurs and industry experts is creating technology that truly matters. We’re backed by some of the best investors in the world including Sequoia Capital, Index Ventures, Cherry Ventures, Visionaries Club, UVC Partners as well as the founders of Personio, GetYourGuide, Helsing & Forto.
Why It Matters
The industrial Mittelstand – 90,000+ small and medium-sized enterprises – forms Europe’s economic backbone, driving 25% of Germany’s GDP and providing over 30% of jobs. These hidden champions manufacture the physical world around us, from the machines that build our cities to the medical devices that save lives.
Today, a world of growing uncertainty and disruption is threatening their position. To stay competitive, the Mittelstand must unlock new efficiencies – and procurement is their largest, strategic lever to do so.
At Tacto, we deliver tangible cost savings and strategic resilience at a time when it’s needed most. Our work extends beyond technology – it’s about protecting the foundation of Europe’s economy for generations to come.
What We Offer

• An environment where we enable you to have an impact and where we focus on outcomes, not time-tracking
• A vibrant in-office culture in a beautiful office (at least 3 days/week)
• 26 + 4 vacation days per year (4 fixed “company rest days”)
• Wellpass membership and access to Jobrad, for your health
• Additional voluntary pension contribution and KITA subsidy, for you and your family’s future
• Competitive salary & meaningful equity stake, so you are invested in our success

Tacto is an equal opportunities employer. We are committed to equal employment opportunity regardless of race, religion, sexual orientation, age, marital status, disability or gender identity. Please do not submit personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, data concerning your health, or data concerning your sexual orientation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Software Development

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