Chief Commercial Officer (CCO) (M/F)

CHIEF COMMERCIAL OFFICER (CCO) (M/F)

Join TAG Heuer, where heritage meets Avant-Garde and ambition fuels our collective spirit.

CHIEF COMMERCIAL OFFICER (CCO) (M/F)

Join TAG Heuer, where heritage meets Avant-Garde and ambition fuels our collective spirit.

Since 1860, we have pushed the boundaries of Swiss watchmaking through innovation, technical mastery and functional design dedicated to performance. At TAG Heuer, we aim high and move forward together. Trust, accountability and integrity guide the way we work, in an environment where everyone can take initiative, grow and contribute to our shared success. A culture where ambition, trust and accountability pave the way for lasting performance. Together, let’s shape the future of watchmaking and rise to new challenges.

Ready to push the limits with us?

YOUR MISSION

As Chief Commercial Officer, you will drive TAG Heuer’s revenue growth and market expansion, strengthen its global distribution network and build lasting relationships with clients and partners. You will combine strategic commercial leadership with deep market insight, client focus and strong execution.

Reporting to the CEO and working closely with the Executive Committee, you will lead TAG Heuer’s global commercial performance translating the Maison’s ambitions into effective execution across markets and distribution channels.

You will oversee commercial planning and operations, store design, visual merchandising, watch fairs and after-sales coordination. Connecting headquarters, markets and the Manufactures, you will strengthen commercial performance, improve operational efficiency and deliver consistent client experience worldwide.

You will directly lead a team of twelve senior managers and oversee an organization of approximately 1300 employees.

Job Responsibilities

DEFINE COMMERCIAL STRATEGY & DRIVE PERFORMANCE

• Define the global commercial roadmap, translating the Maison’s ambition into clear priorities and targets by market and channel.
• Deliver sales and profitability objectives, overseeing commercial budgets, forecasts and performance.
• Shape pricing and investment decisions with Finance and Product, balancing growth, margins and brand desirability.

LEAD SALES OPERATIONS & OPTIMIZE DISTRIBUTION

• Lead performance across directly operated boutiques, franchises, wholesale partners and e-commerce.
• Represent commercial priorities within S&OP, improving demand visibility, stock productivity and responsiveness to sell-out.
• Drive launch execution and product allocation, aligning with markets and Supply Chain to accelerate sell-out & improve stock health.
• Equip markets with clear guidelines, effective tools and consistent reporting to improve execution and productivity per point of sale.

SHAPE STORE DESIGN & ELEVATE VISUAL MERCHANDISING

• Lead the evolution and deployment of retail concepts that express TAG Heuer’s identity and enhance commercial performance.
• Oversee boutique openings and renovations, ensuring quality, budget discipline and on-time delivery
• Define visual merchandising standards and ensure compelling, consistent execution across boutiques and wholesale environments.

ORCHESTRATE COMMERCIAL EVENTS

• Orchestrate TAG Heuer’s commercial participation in LVMH Watch Week and Watches & Wonders, aligning functions and markets around clear objectives, responsibilities and timelines.
• Oversee commercial readiness, partner appointments and client experience, in close collaboration with Marketing & Products.
• Manage budgets and ensure structured follow-up to convert engagement into orders, partner commitments and client opportunities.

DEVELOP CLIENT RELATIONSHIPS & STRENGTHEN CARE

• Strengthen client acquisition, conversion and loyalty through CRM, clienteling and tailored watchmaking experiences for VIP clients and collectors.
• Ensure a seamless client journey, integrating after-sales service as a driver of trust and long-term relationships.
• Use client feedback and performance insights to raise selling and service standards across the network.

EMPOWER TEAMS & DRIVE CROSS-FUNCTIONAL COLLABORATION

• Develop high-performing teams and empower market leaders through clear accountability, coaching and talent development.
• Bring market intelligence and client insights into strategic decisions with Marketing, Product, Finance and Operations.
• Connect headquarters, markets and the Manufactures around shared commercial priorities, accelerating decisions and resolving execution barriers.
• Contribute actively to the Executive Committee aligning commercial priorities with the Maison’s collective objectives.

Profile

You have 10+ years of senior commercial or general management experience, ideally within luxury watchmaking, fine jewelry or premium international retail. You bring a proven record of profitable growth and P&L ownership across retail, wholesale and digital channels. You combine strategic judgment, financial acumen and hands-on execution, with strong negotiation and relationship-building skills. You understand luxury distribution, client expectations and collector dynamics, with a strong appreciation of Swiss watchmaking. You have experience overseeing retail projects and major commercial events, coordinating creative and operational teams. You lead across cultures with ambition, integrity and accountability, developing talent and fostering collaboration. You hold a master’s degree or equivalent qualification. You are fluent in English, with French an asset, and comfortable with frequent international travel.

Additional Information

What TAG Heuer offers you:

• Flexible working hours, remote work options, and part-time arrangements (depending on role requirements)
• Sabbatical leave up to 6 months, with continued pension coverage
• Attractive monthly contribution to health insurance, and access to competitive pension and benefits plans
• Financial contribution toward public transportation passes and meal expenses
• Onboarding program and tailored development journey to accelerate your career growth
• International mobility opportunities within the LVMH Group
• Exclusive benefits on TAG Heuer & LVMH products

TAG Heuer is proud to be EDGE-certified for our commitment to Diversity & Inclusion. Our ambition is to set industry standards and inspire our teams through an inclusive culture where every voice is heard and valued.

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