We are seeking a Market Intelligence Specialist / Competitive Research Analyst to turn market and competitor research into actionable business insights. You will monitor industry developments, assess competitors’ offerings and positioning, and identify opportunities that inform product, marketing, sales, and strategic planning.
Key responsibilities include:
- Research market trends, customer needs, and emerging growth opportunities.
- Analyze competitors’ products, pricing, positioning, partnerships, and go-to-market strategies.
- Develop competitive profiles, benchmarking reports, and sales battlecards.
- Gather and validate information from public sources, industry reports, and primary research.
- Present findings and recommendations to stakeholders.
- Maintain a structured intelligence repository and monitor significant market changes.
Qualifications
- Bachelor’s degree in Business, Economics, Marketing, Statistics, or a related field, or equivalent practical experience.
- Experience in market intelligence, competitive research, market research, or business analysis.
- Strong analytical skills and the ability to turn complex information into clear recommendations.
- Proficiency in Excel or Google Sheets and presentation tools; familiarity with BI tools is an advantage.
- Knowledge of qualitative and quantitative research methods, source evaluation, and data validation.
- Strong written communication, presentation, and stakeholder collaboration skills.
- Attention to detail, sound judgment, and a commitment to ethical research practices.
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