Performance & Online Marketing Manager (m/f/d)

taxmaro is a modern HR and payroll platform that automates HR and payroll processes for companies and accounting firms. Our software digitalizes time tracking, absence management, expense reporting, document management, and payroll preparation – fully integrated with DATEV and other systems. As we continue to grow rapidly, we are looking for a data-driven marketing professional who will take our digital growth strategy to the next level. Aufgaben Plan, execute, and optimize performance marketing campaigns across channels (Google Ads, LinkedIn, Meta, etc.) Develop and manage cross-channel paid and organic strategies to increase lead generation and brand awareness Monitor, analyze, and report on performance KPIs (CPC, CTR, CPL, CAC, ROAS) with a focus on continuous growth and optimization Build and optimize landing pages, funnels, and automation workflows (HubSpot, Webflow, etc.) Conduct A/B testing, conversion optimization, and keyword research in collaboration with content and product teams Manage marketing budgets, forecasting, and reporting directly to the management team Collaborate closely with external partners, agencies, and internal stakeholders Qualifikation Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field 3+ years of experience in performance marketing, ideally in a B2B SaaS or HR-Tech environment Strong knowledge of Google Ads, Meta Ads, LinkedIn Campaign Manager, and analytics tools (GA4, Ahrefs, SEMrush, etc.) Excellent analytical and problem-solving skills, with hands-on experience managing data-driven growth campaigns Experience with marketing automation tools (preferably HubSpot) and CRM workflows Excellent English communication skills (German is a plus) A proactive mindset, strong ownership, and a passion for measurable results Nice to have: Experience with Webflow or WordPress Basic knowledge of HTML, JavaScript, or tag management Experience with partner or referral marketing campaigns Benefits A key role in a fast-growing SaaS company with high strategic impact Direct collaboration with founders and product teams Flexible working hours and hybrid work options Budget ownership and the opportunity to shape our growth strategy Modern tools, flat hierarchies, and an ambitious, supportive team Competitive and performance-based compensationg If you’re excited to build and scale the growth engine of taxmaro and want to make a measurable impact, we’d love to hear from you!