About Team
team.blue is an ecosystem of 60+ successful PaaS and SaaS brands across 22 European countries, serving 3.5 million SMB customers. It offers a full spectrum of hosting, SaaS, and digital tools.
About the Hub
team.blue hub is an internal startup delivering a unified, intelligent experience across all brands. Six months into the market, the team has expanded from 1 to 3 squads.
Position
Senior Marketing & Growth Strategist
As an individual contributor, you will define and execute communication, engagement, and conversion strategy for the Hub, owning the full growth lifecycle from user behaviour analysis to cross‑brand journeys and conversion experiments.
Responsibilities
- Positioning & messaging: Translate product capabilities and cross‑brand use cases into clear, customer‑facing messaging that resonates across touchpoints and markets.
- Notifications & in‑product journeys: Design and iterate cross‑brand notifications, in‑product CTAs, onboarding nudges, and conversion experiments across the Hub experience.
- Lifecycle & communications: Build and execute multi‑channel user communication programs across email, in‑product messaging, and other relevant surfaces, with a strong focus on activation, engagement, and adoption.
- Experimentation & iteration: Define hypotheses, run A/B tests, analyse results, and scale what works.
- Data‑driven optimisation: Instrument tracking, monitor funnel and engagement metrics, and continuously improve CTR, activation, conversion, engagement, and cross‑brand adoption.
- Growth tooling & AI: Use analytics, automation, and AI‑assisted tools to support experimentation, segmentation, personalisation, copy iteration, and performance analysis.
- Cross‑functional collaboration: Partner closely with Product and Data on event triggers, segmentation logic, journey design, and in‑product communication strategy; surface insights and recommendations to Hub and brand teams.
- Hands‑on execution: Write high‑quality copy for notifications, in‑product messages, landing pages, and lifecycle communications, and ship quickly with a strong bias toward action.
Profile
- 5+ years of experience in growth, product, lifecycle, or digital marketing, with hands‑on ownership from zero‑to‑one through scale in a startup or scale‑up environment.
- Strong background in SaaS, platforms, or apps, ideally serving SMB/Prosumer customers.
- Proven ability to own growth outcomes end‑to‑end, including defining KPIs and driving measurable impact across metrics such as CTR, activation, conversion, engagement, retention, and adoption.
- Hands‑on experience designing and executing growth programs, including experimentation and A/B testing, informed by a strong understanding of customer behaviour and growth loops.
- Comfortable working with event schemas, funnels, cohorts, and behavioural signals, and able to self‑serve insights to inform decisions.
- Fluency in analytics, tracking, and modern growth tooling, including lifecycle automation, segmentation, personalisation, and AI‑supported workflows.
- Demonstrated use of AI‑augmented workflows in daily work (for example: analysis, segmentation, content iteration, research, experimentation, or prototyping). Comfort with advanced AI tools is strongly preferred.
- Excellent copywriting, positioning, and storytelling skills for SaaS products.
- Clear, structured communicator who collaborates effectively with Product, Engineering, Data, and commercial stakeholders.
- Strong individual‑contributor mindset with a bias toward action; reliable, autonomous, detail‑oriented, and comfortable operating in a fast‑paced, ambiguous, highly cross‑functional environment.
Right to Work
Applicants must be eligible to work in the country of application. The company is unable to support relocation packages or sponsorship visas.
ESG
Team.blue is committed to environmental and social responsibility. Its impact report outlines sustainability goals and ongoing efforts.
Diversity & Inclusion
Everyone is welcome. Diversity & Inclusion are at the core. The company values respect, openness, and trusted collaboration.
#J-18808-Ljbffr
