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- Aufgaben: Lead exciting product launches and global marketing campaigns in a dynamic environment.
- Arbeitgeber: Join Tecan, a market leader dedicated to improving lives through healthcare innovation.
- Mitarbeitervorteile: Enjoy a comprehensive benefits package and opportunities for career growth.
- Warum dieser Job: Make an impact by translating complex ideas into engaging stories while working with diverse teams.
- Gewünschte Qualifikationen: 5+ years of marketing experience, preferably in Life Sciences, with strong communication skills.
- Andere Informationen: Work in an international setting that values trust, ambition, and collaboration.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Join Tecan! Become part of the market leader!
Work in an international and dynamic environment, share our success!
Ever wondered how your skills and unique background could impact the world of tomorrow? Join our team and bring your passion and talent to work.
Integrated Marketing Manager
Your contribution
As an Integrated Marketing Manager, you will be responsible for planning and executing new product launches and global marketing campaigns. You will ensure these initiatives align with available budgets, timelines, and resources for your assigned product category or application area. Your success will be measured by achieving pre-defined KPIs, such as generated leads and opportunities. You will also develop impactful value propositions and guide technical teams through the process, translating complex technical concepts into engaging stories and visuals.
Responsibilities
- Plan and execute new product launches and global marketing campaigns, ensuring alignment with budgets, timelines, and resources.
- Develop impactful value propositions and coach technical teams through the process.
- Translate complex technical concepts into easy-to-understand stories and creative visuals.
- Negotiate and manage deliverables in line with budget, quality standards, and timelines.
- Craft innovative ideas to reach target audiences using various marketing tactics.
- Develop concepts and engagement plans to win KOL support for product launches or marketing campaigns.
Your background
- Bachelor\’s or Master\’s degree in marketing, business administration, or communications; an MBA is a strong advantage.
- At least 5 years of marketing experience within a multinational organization, with hands-on experience in launching new products and executing marketing campaigns.
- Experience in the Life Science, Diagnostics, or Medical Device industry.
- Strong written and verbal communication skills, with the ability to effectively engage with diverse groups at all seniority levels.
- General understanding of digital media, online marketing, and other major marketing channels, preferably in the Life Sciences space.
- Excellent English skills; German or any other language would be an asset.
- Team player with excellent communication and collaboration skills, open to new ideas and thinking \“out of the box.\“
- Reliable, stress-proven, and assertive, with a readiness to go the extra mile.
What makes working at Tecan unique
- Working in an international and diverse environment
- The chance to grow your career within the company
- Feel empowered by our strong and unique company culture
- Comprehensive compensation and benefits package
Join Tecan, a great place to work!
We’re looking forward to receiving your application online. Please submit your CV or resume (w/o picture and w/o cover letter, reference letters and diplomas are optional).
Our purpose.
At Tecan we are driven to improve people’s lives and health. We do this by empowering our customers to scale healthcare innovation globally from life science to the clinic. We collaborate with our customers from early-stage innovation through project implementation and beyond. We deliver the products, services and solutions that make lab processes and medical procedures precise, reproducible and compliant.
Stay unique and make it count.
Our values – trust, highest standards and ambition – are the cornerstones of our business and provide the framework for Tecan\’s culture. We foster a positive and empowering environment where our rarest assets, our unique employees, can grow and bring their passion and talent to work.
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Senior Integrated Marketing Manager Arbeitgeber: Tecan Austria GmbH
Kontaktperson:
Tecan Austria GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Senior Integrated Marketing Manager
✨Tip Number 1
Familiarize yourself with Tecan's products and services, especially in the Life Science and Diagnostics sectors. Understanding their offerings will help you craft compelling value propositions and demonstrate your ability to translate complex concepts into engaging stories during interviews.
✨Tip Number 2
Network with professionals in the Life Sciences industry, particularly those who have experience with product launches and marketing campaigns. Engaging with KOLs (Key Opinion Leaders) can provide insights that will be valuable in your role and show your proactive approach to building relationships.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and integrated marketing strategies. Being knowledgeable about innovative marketing tactics will not only enhance your application but also prepare you to contribute fresh ideas to Tecan's marketing efforts.
✨Tip Number 4
Prepare to discuss specific KPIs you've achieved in previous roles, particularly related to lead generation and product launches. Demonstrating your results-driven mindset will align well with Tecan's focus on measurable success in marketing initiatives.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Senior Integrated Marketing Manager
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Integrated Marketing Manager position. Understand the key responsibilities and required skills, especially focusing on product launches and global marketing campaigns.
Tailor Your CV: Customize your CV to highlight relevant experience in marketing, particularly in launching products and executing campaigns within multinational organizations. Emphasize your achievements related to KPIs and any experience in the Life Science or Medical Device industry.
Showcase Communication Skills: Since strong written and verbal communication skills are crucial for this role, ensure your application reflects your ability to engage with diverse groups. Use clear and concise language, and consider including examples of how you've effectively communicated complex concepts in the past.
Highlight Team Collaboration: Demonstrate your ability to work as a team player by providing examples of successful collaborations in previous roles. Mention any experiences where you coached technical teams or developed engagement plans that required teamwork and innovative thinking.
Wie du dich auf ein Vorstellungsgespräch bei Tecan Austria GmbH vorbereitest
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles, especially those involving product launches and global campaigns. Highlight specific examples where you successfully met KPIs and how your strategies contributed to the overall success of the projects.
✨Communicate Complex Ideas Simply
Since the role requires translating complex technical concepts into engaging stories, practice explaining a technical topic in simple terms. This will demonstrate your ability to communicate effectively with diverse audiences.
✨Demonstrate Your Team Collaboration Skills
Tecan values teamwork and collaboration. Be ready to share examples of how you've worked with cross-functional teams, particularly in coaching technical teams or negotiating deliverables. Emphasize your ability to foster a positive team environment.
✨Research Tecan's Culture and Values
Familiarize yourself with Tecan's mission and values, such as trust and ambition. During the interview, express how your personal values align with theirs and how you can contribute to their unique company culture.
